Site Booster Frequently Asked Questions (FAQ)

The questions on this page are for helping you know more about Site Booster's services in search engine marketing.

This doesn't mean that Site Booster has helped you get the answer to all your questions. Actually, the "Articles Section" of this web site is a complementary attempt to increase the awareness of the website owners and Internet marketers of the key role "Search Engine Marketing" plays in the world of online marketing.

"Search Engine Marketing", "Search Engine Optimization" and "Web Analytics" are some technical topics in Internet Marketing.

Site Booster is a service website to help you boost website business via such methods, but helps you understand these terms as well.

List of Questions about Search Engine Marketing

1. I need "Search Engine Marketing" services. What should I know about it?
2. Is "Search Engine Marketing" the same as Internet Marketing?
3. Why "Search Engine Marketing" is so important?
4. What's so special about "Search Engine Marketing"?
5. Is it worth paying for "Search Engine Marketing" services?
6. Is "Search Engine Marketing" enough in marketing policies of a website?
7. Do you guarantee a top position in search engines?
8. Can you predict search engines' future policies?
9. My website is optimized for search engines, but I get little traffic. Why?
10. I have lots of inbound links, but it hasn't helped my traffic. Why?

List of Answers to Search Engine Marketing Questions

1. I need "Search Engine Marketing" services. What should I know about it?

   When you order such services to an SEM expert, you need to know what he/she is going to do for you. When explaining the steps essential to be taken for your website, some special terms are mentioned. You're expected to know about them. Otherwise, you wouldn't know exactly what you've ordered. You need to read and understand the information at Search Engine Marketing.

2. Is "Search Engine Marketing" the same as Internet Marketing?

   "Search Engine Marketing" is one of the methods used in Internet Marketing, but it's the most efficient one. There are other methods applied in Internet marketing like banner advertising, email marketing, Pay-Per-Click advertising, viral marketing, etc.

3. Why "Search Engine Marketing" is so important?

   Because it helps the searchers on the Internet find you in a natural way. Therefore, they don't feel that you've jumped in front of them to present your services or products. Besides, more than 80% of the Internet buyers find the product they need by going to search engines.

4. What's so special about "Search Engine Marketing"?

   There are several points that are special about "Search Engine Marketing". Here's some of them:

   • People look for you to get what you're offering. You won't go to them asking to buy what you've got.

   • The result of "Search Engine Marketing" is your natural position in search engines' result pages.

   • You can efficiently target the visitors you're looking for.

   • The results of "Search Engine Marketing" are more durable and somewhat permanent compared to other types of Internet marketing.

   • As long as search engines' code of behavior is the same, you keep your position in search engines' result pages.

5. Is it worth paying for "Search Engine Marketing" services?

   Yes, they're worth paying, because:

   • Search engines will like your website and index all your pages

   • You pay once and get good result for a durable time period. You don't have to pay each month, you don't have to pay for X times of impressions OR clicks, etc.

   • You pay once and get the natural visibility on the search engines' result pages,

   • In the long run, you'll find out "Search Engine Marketing" has cost you very much less than other methods of internet marketing.

6. Is "Search Engine Marketing" enough in marketing policies of a website?

   It depends on who & where your target customers are. It also depends on how fast you want the results. "Search Engine Marketing" doesn't do miracles overnight.

   You apply changes to your website first. Then, you need to wait for the search engines to come to your site for indexation and positioning. Sometimes it happens fast, but sometimes take more time. OF COURSE, there are methods to get them faster to your site.

7. Do you guarantee a top position in search engines?

   "Search Engine Marketing" is about applying changes to your website according to the code of behavior (algorithm) of search engines. This algorithm may change tomorrow.

   What we can guarantee is that we follow the well-known "white hat" practices to make your website what visitors want (naturally satisfying their needs) and what search engines prefer (SE-friendly).

   In both cases, the best practice is to apply changes to your website so that searchers can naturally find its sufficient and efficient content.

8. Can you predict search engines' future policies?

   Search engines' code of behavior (algorithm) is a secret. Each search engine has got its own algorithm as well. Nobody knows what those algorithms are. The experts have to discover them by getting websites interact with them. So, occasionally some new behavior of a particular search engine is discovered. It is known to the experts till it's changed. As a result, there's nothing like prediction in such a mechanism.

9. My website is optimized for search engines, but I get little traffic. Why?

   The optimization of a website includes two stages:

   • On-page optimization (it happens at your web pages like using keywords in various parts of your text),

   • Off-page optimization (it happens outside your web pages like getting links from other websites).

   Search engines give around 45% importance to "on-page optimization" and around 55% to "off-page optimization". On the other hand, there could be other factors involved here like:

   • The quality of the optimization,

   • The choice of keywords,

   • The amount of quality content related to those keywords,

   • The internal linking strategy,

   • The outbound linking strategy,

   • The quality of SEM strategies,

   • And so forth.

10. I have lots of inbound links, but it hasn't helped my traffic. Why?

    The number of websites linking to your site isn't as important as the quality of the links you get. Sometimes, having a few links from highly-ranked web pages can do a lot better than several lowly-ranked pages linking to your website.

More Questions about Search Engine Marketing?

Of course, you cannot learn everything about "Search Engine Marketing" by reading a few questions and answers. To learn more about search engine optimization, web analytics, search engine marketing and related subjects, you can read the articles at "Site Booster Articles"!