Website Promotion via Press Release

To use Press Release (PR) for website promotion is a popular strategy that works well. Many internet marketers use press release to announce unique information, service or product provided by a website.

If particular care is taken while writing press release, it could dramatically help your website promotion attempt. It takes a specialized insight to unleash the power of internet and search engines for your benefit by press release distribution.

What Should Press Release Include?

As the main purpose of your website promotion tactics is to attract traffic to your website and provide them with what you've promised, Press Release could serve you the best. This can be done if you observe the following points:

PR should have a breakthrough news that media is waiting for. Do you have a discovery, invention, interview, etc news to announce? Can people find it in details at your website? This is what many website readers are looking for.
PR should have a success story based on a case study. Have you really experienced such a story that could be verified? Do you have the background information at your press release headline? It's very good, because it brings people to your site to read it.
PR should be able to introduce you as a different expert. Definitely, you're not the only expert in our small world at your field. What makes you different? Does your website and its testimonials prove this? Good for you. You won't let your audience down.

Press Release Advantages

As an Internet marketer, you know that there are various methods for attracting targeted audience to your website. Press Release is one of them which brings your website promotion campaign lots of benefits including:

Credibility: As PR is a piece of news written in third person about some business (yours), it naturally creates credibility if written properly without exaggerating the benefits of your information, service or product.
Website Traffic: As PR is distributed over a wide range of online news media, it could bring a great deal of targeted enthusiasts to your website if appropriate PR websites are chosen.
Inbound Links: As PR contains your information at the bottom of its copy, it makes a large number of inbound links for your website adding to your link popularity.

PR Optimization for Search Engines

As press release is published on the internet and people read it online, the webpage containing your PR should have been optimized for search engines as well as web site visitors. In other words, a successful PR is written considering SEO web content writing techniques.

Make sure you perform a keyword research to select the most effective ones for your purpose. To target the right audience with your press release isn't always an outcome of proper categorization while proofread. Search engines should be made able to pick up your page and show it at 2 first result pages.
Your content should be keyword-rich while you avoid unnecessary keyword repetition. In press release writing, this will be considered hype and human editors will frequently reject it. In search engine marketing, it is regarded as keyword spamming and you lose SEO score because of it and may even be punished for it.
Your press release should be relevant. Avoid attending to more than one central theme. This helps your brief copy be to the point and easy to follow. Also, search engines find all parts of your copy inter-related.
Your press release should call site visitors and search engines to action by leading them to a well-optimized landing page at your website. This webpage should be highly relevant and only concentrated on what you've promised at your PR.

Written by Rahman Mehraby
Expert in Organic SEO & Website Promotion

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