In most of the cases, it’s wise to spend some time and energy to reduce bounce rates at your site, because it will make your site more sticky. If you don’t expect your visitors to read through various pages of your site, you don’t need to worry about the bounce rates.If you want to keep your visitors on your site till you lead them to take action somewhere, it will be highly important to reduce bounce rates at certain pages of your site.

You NEED to know 1) how your visitors find your site and 2) how they use your site. Otherwise, you will be like an archer who releases the arrow without checking if he’s hit the target! So, you can see what a waste of time it’ll be not to know how your online marketing has performed. In short, your web marketing is a loop consisting of two stages: promoting your site and measuring the results.