Optimization of meta description is an important on-page SEO step that could lead to traffic and conversion increase if properly understood and deployed. Meta description is an invisible section of your page that is included at the header. It becomes visible when that particular page appears at the top two search engine result pages (SERPs), among the first 20 results. Is this enough to have your meta description visible somewhere among the results? Of course not. There’s more into it than merely appearing there.

Recently Google has released a new algorithmic solution for better search experience so that you can directly jump to the information you want right from the search snippets. It’s good news for web searchers, because they can get directly to what they are looking for. But, what’s in it for SEO experts and web designers?

New Google Search Snippet Explained

From a searcher viewpoint, when you enter a page with long textual content in it, a kind of “table of content” with links to subtopical sections within the same page can make navigation extremely easy at that page. At the top of the page, you realize what that page consists of, click on it and get to the information you want to read.

Some web designers may find it necessary to design a splash page as your homepage for some reasons. An SEO expert should optimize splash pages to obtain higher search engine ranking and search engine visibility for the website at hand.

Steven Fernandez

Splash pages can potentially have negative effects on your site’s findability. Try to avoid them as much as possible or correct them as a remedial on-page SEO (website optimization) step.

What Are Splash Pages?

You should have noticed that sometimes when you type the web address of a site to get into it, you’ll enter a heavy eye-catching graphic page. These pages are for different purposes like:

Alt tags or alternative tags are the meta tags that are alternatives for images on your pages. These on-page SEO factors have several different functions and are useful for various purposes. One such usage is to increase search engine ranking as well as search engine visibility of your webpages. But, let’s see what exactly alt tags are.

Alt tags are descriptive phrases that are attached to the images in the source code of your webpages. They could be visible to your readers or invisible. Some people prefer to use text-only browsers or opt to turn off their images for some reasons like having higher internet speed. In such cases, they would see and read such descriptions to know what type of images are used at the page.

There’s no doubt that having unique title tags are extremely helpful in your search engine ranking. SEO experts all agree that title tags are the most important on-page SEO factor that should be optimized. One very important feature of a winning title tag is its uniqueness. I will explain this point as one of the many SEO Tips you need to know for your site.

When it comes to on-page SEO services, the experts all agree on the significance of this factor. On-Page factors are the ones inside your website that should be improved to satisfy search engines rules. SEO service providers know that title tags should have certain characteristics to help with your webpage’s SEO ranking.

The Features of a Good Title Tag

A well-written title tag should be useful both for readers and search engines. In order to create such title tags, SEO experts recommend to write a title tag that:

1. is unique and only describes the content of that particular page,