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	<title>Site Booster Blog &#187; Copywriting</title>
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		<title>Website Copywriting 107: Landing Pages Must Be Integrated with Source Medium</title>
		<link>http://www.site-booster.com/blog/2010/03/website-copywriting-107-landing-pages-source-medium/</link>
		<comments>http://www.site-booster.com/blog/2010/03/website-copywriting-107-landing-pages-source-medium/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:01:39 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1470</guid>
		<description><![CDATA[








			
				
			
		
Written  by Bob   McClain, Web Copywriting Expert
Writing website copy for a landing page is one of the most specific types of website copywriting you’ll do. Landing pages are very specific. They are very targeted and have a very singular purpose as opposed to most website pages.
Landing pages have one purpose and one [...]]]></description>
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		<title>Web Copywriting – Using Subliminal Persuasion – Part Seven</title>
		<link>http://www.site-booster.com/blog/2010/03/web-copywriting-using-subliminal-persuasion-seven/</link>
		<comments>http://www.site-booster.com/blog/2010/03/web-copywriting-using-subliminal-persuasion-seven/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 08:01:16 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Subliminal Persuasion]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1458</guid>
		<description><![CDATA[
			
				
			
		
Written  by Bob  McClain, Web Copywriting Expert
For Part Seven of our Web Copywriting – Using Subliminal Persuasion series, we’re going to talk about the third basic element of telling your “story”. This involves creating conflict. If you want to paint yourself as the “hero coming to the rescue”, you have to create a [...]]]></description>
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		<item>
		<title>Web Copywriting – Using Subliminal Persuasion – Part Six</title>
		<link>http://www.site-booster.com/blog/2010/02/web-copywriting-%e2%80%93-using-subliminal-persuasion-%e2%80%93-part-six/</link>
		<comments>http://www.site-booster.com/blog/2010/02/web-copywriting-%e2%80%93-using-subliminal-persuasion-%e2%80%93-part-six/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 08:01:46 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Subliminal Persuasion]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1439</guid>
		<description><![CDATA[
			
				
			
		
Written  by Bob McClain, Web Copywriting Expert
For Part Six we’re going to talk about the first two of the five basic elements of telling your “story” and how they are all necessary elements of subliminal persuasion in web copywriting. Let’s first review our
Previous Subliminal Persuasion Posts
•    Part One of this series established who we [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Copywriter Toolkit: The Tools You Must Own</title>
		<link>http://www.site-booster.com/blog/2010/02/web-copywriter-toolkit-tools-you-must-own/</link>
		<comments>http://www.site-booster.com/blog/2010/02/web-copywriter-toolkit-tools-you-must-own/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 08:01:01 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1433</guid>
		<description><![CDATA[
			
				
			
		
Written  by Bob McClain, Web Copywriting Expert
As I said in my earlier web copywriter toolkit post, every web copywriter should have a “toolkit”. In that post, I talked about the books every copywriter should own. In this post, I want to talk about some of the software tools a website copywriter should own.
A lot [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Website Copywriting Is More Than Just Writing Website Copy</title>
		<link>http://www.site-booster.com/blog/2010/02/website-copywriting-is-more-than-just-writing-website-copy/</link>
		<comments>http://www.site-booster.com/blog/2010/02/website-copywriting-is-more-than-just-writing-website-copy/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 08:01:34 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1388</guid>
		<description><![CDATA[
			
				
			
		
Written by Bob McClain, Web Copywriting Expert
The days of a website being a static brochure on the Internet are long gone. They are now platforms for blogs, video, images, advertising, forums, articles, white papers and various other forms of social media.
Today, you need to be competent in a wide range of writing styles and methods. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Website Copywriting 106: Who Says You can’t Have Fun</title>
		<link>http://www.site-booster.com/blog/2010/02/website-copywriting-106-who-says-you-can%e2%80%99t-have-fun/</link>
		<comments>http://www.site-booster.com/blog/2010/02/website-copywriting-106-who-says-you-can%e2%80%99t-have-fun/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 08:01:40 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1373</guid>
		<description><![CDATA[
			
				
			
		
Written by Bob McClain, Web Copywriting Expert
Website copywriting isn’t all seriousness and salesmanship. If you don’t believe me, spend a little time on woot.com. There’s an old saying in business: People do business with people they know, like, and trust.
Trust must be earned and one great way to do that before a transaction is to [...]]]></description>
		<wfw:commentRss>http://www.site-booster.com/blog/2010/02/website-copywriting-106-who-says-you-can%e2%80%99t-have-fun/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Website Copywriting 105: Creating Great Content is Key to SEO</title>
		<link>http://www.site-booster.com/blog/2010/01/website-copywriting-105-creating-great-content-seo/</link>
		<comments>http://www.site-booster.com/blog/2010/01/website-copywriting-105-creating-great-content-seo/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:06:32 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Link Bait]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1309</guid>
		<description><![CDATA[
			
				
			
		
Written by Bob McClain, Web Copywriting Expert
All the great sales pages in the world are useless if no one finds the website. And Google isn’t impressed by sales pages. They are impressed by good quality, informative content.
Since the Internet is one big popularity contest, Google watches to see which content gets the most links. Because [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Copywriting 104: You Can’t Write about What You Don’t Know About</title>
		<link>http://www.site-booster.com/blog/2010/01/website-copywriting-104-write-about-what-you-know/</link>
		<comments>http://www.site-booster.com/blog/2010/01/website-copywriting-104-write-about-what-you-know/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 09:07:15 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>
		<category><![CDATA[Website Promotion]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1286</guid>
		<description><![CDATA[
			
				
			
		
Written by Bob McClain, Web Copywriting Expert
When you’re going to sit down and write website copy, you have to know what you’re talking about. Just like a sales person, you can’t sell what you don’t know. And a website copywriter is just a salesperson who works online rather than face to face.
In fact, when I [...]]]></description>
		<wfw:commentRss>http://www.site-booster.com/blog/2010/01/website-copywriting-104-write-about-what-you-know/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Website Copywriting Secret #5 – Planning Persuasion</title>
		<link>http://www.site-booster.com/blog/2010/01/website-copywriting-secret-5/</link>
		<comments>http://www.site-booster.com/blog/2010/01/website-copywriting-secret-5/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 08:01:30 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1271</guid>
		<description><![CDATA[
			
				
			
		
Written by: Bob McClain, Web Copywriting Expert
On the Internet, nobody is going to sit through a long, drawn-out proposal or sales page. We live in an age of instant gratification. Give me what I want, when I want it, and nobody gets hurt.
To accomplish this, you need to forget about the logical sales pitch you [...]]]></description>
		<wfw:commentRss>http://www.site-booster.com/blog/2010/01/website-copywriting-secret-5/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Web Copywriting – Using Subliminal Persuasion – Part Five</title>
		<link>http://www.site-booster.com/blog/2009/12/web-copywriting-subliminal-persuasion-5/</link>
		<comments>http://www.site-booster.com/blog/2009/12/web-copywriting-subliminal-persuasion-5/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 08:01:35 +0000</pubDate>
		<dc:creator>Rahman Mehraby</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Subliminal Persuasion]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Website Copywriting]]></category>

		<guid isPermaLink="false">http://www.site-booster.com/blog/?p=1234</guid>
		<description><![CDATA[
			
				
			
		
Written by Bob McClain, Web Copywriting Expert
For Part Five we’re going to look at persuasion devices, hypnotic commands and involvement devices. These are all devices that have been proven to be successful persuasion tools. There’s nothing unethical about them because you can’t persuade someone to do something that they didn’t already want to do.
Let’s first [...]]]></description>
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