Written by Bob McClain, Web Copywriting Expert

If you own a business, you should be publishing. Publishing what, you ask? Publishing everything imaginable! Ebooks, newsletters, white papers, Power Point presentations, podcasts, videos, articles, blog posts, guest blog posts (like this one) and anything else your fertile mind can come up with.

Why?

Because the more content you spread across the Internet (with links back to your website), the more places there are for people to find you. Any Internet Marketer will tell you it’s a simple numbers game. The more eyes you get your information in front of, the more business you will get.

Written by Bob McClain, Web Copywriting Expert

As a website copywriter, I’ll admit that my prejudice is to consider graphics just the pretty stuff on the page. Like most writers, I want to believe that only the writing is important and that you could dress a website up in a burlap sack and my words could still sell ice cubes to Eskimos.

However, if a world where 60% of the people are visual and aren’t willing to read a lot of copy no matter how brilliantly it’s written, there are times when copywriting shouldn’t be the first priority.

Written by Bob McClain, Web Copywriting Expert

Freebies are a great way to get people on your side. It also helps create a feeling of indebtedness to the person you gave the freebie to. Are you using freebies as one of your copywriting secrets?

How to use freebies…

There are a number of ways to use freebies to get business from your website. I have a 38 page downloadable Online Marketing Primer on my website. I offer it free to download with no request for contact information.

Have you ever felt frustrated because one method of online marketing, which you’re using, doesn’t work the way you expect? Have you given up on online marketing altogether? Think twice before you are drowned in dismay as there’s a hope.

Online Marketing Channels to Try

If you are one of those website owners who would prefer to do one type of site promotion yourself, go on doing it and try to find out where you can improve the results. Get some expert consultation. Outsource it for better results. Do something, but never surrender! There’s another solution for all of you:

Written by Bob McClain, Web Copywriting Expert

For Part Ten of our Web Copywriting – Using Subliminal Persuasion series, in sort of a recap of everything, we’re going to talk about what kind of copywriting goes viral. In other words, what elements do you need to get people to spread your message organically?

Let’s first review our previous subliminal persuasion posts:

Written by Bob McClain, Web Copywriting Expert

It’s amazing to me how many times I’ve read website copy and shook my head because I couldn’t understand what they were talking about. Writing website copy requires a clear and simple purpose.

There are many things that can cause copy to be unclear or just plain confusing. Here are a few of these website copywriting faux pas:

•    Using clichés
•    Using colloquialisms
•    Using lengthy sentences or run-on sentences
•    Never getting to the point
•    Never asking for the sale
•    Using technical jargon
•    Using big words
•    Disorganized writing

Written by Bob McClain, Web Copywriting Expert

The most important piece of information a website copywriter can know is the core beliefs of their audience. You won’t sell people with logic; you won’t sell them arguments; and you won’t sell them by appealing to their common sense.

People’s actions are driven by their beliefs. It’s the reason that people so often do things against their own best interest; even when the evidence that it’s against their own best interest is staring them in the face.

Written by Bob McClain, Web Copywriting Expert

Your job, as a business person or marketer, is to create perception with your marketing and your website copywriting. You need to create the perception that your product or service is exactly what your customers or clients need to solve their problems.

One way, of course, is to get testimonials. These are important and they should be sprinkled throughout your website. However, people tend to mistrust testimonials. They’ve seen too many signed, “Sue in NY” or “Bill in Tulsa.” And because they always seem so positive, people will take them with a grain of salt.

Written by Bob McClain, Web Copywriting Expert

For Part Nine of our Web Copywriting – Using Subliminal Persuasion series, we’re going to talk about the final element of telling your “story”. This is the Conclusion. This is where you wrap it all up with a compelling emotional close and the call to action.

Let’s first review our previous subliminal persuasion posts:

Written by Bob McClain, Web Copywriting Expert

Words aren’t just about communicating ideas. Individual words themselves have power. And the power in those words can evoke strong emotions in people.

We all know words that can evoke hatred in people. And the very same words spoken to two different people can bring out totally different emotions from each of them depending on their history, their culture and their personal prejudices.