Written by Bob McClain, Web Copywriting Expert

Writing website copy for a landing page is one of the most specific types of website copywriting you’ll do. Landing pages are very specific. They are very targeted and have a very singular purpose as opposed to most website pages.

Landing pages have one purpose and one purpose only. And that depends on what the client is trying to accomplish. Landing pages are used to:

•    Generate leads
•    Sell a product
•    Spread the word through viral marketing; or…
•    Establish or reinforce the brand

Copywriters may use different link baiting strategies at their copies to attract others to link to them. I’m going to share one that I’ve used successfully and I’ve received such valuable links to them. Over the course of years other authority sites have also found them and linked to them. You do it once when you learn it and it brings you links after links during the years to come.

What’s This Fantastic Copy That Attracts Valuable Links?

Well, I tell you what it is. The answer is writing a copy that is less or insufficiently written about.

Written by Bob McClain, Web Copywriting Expert

For Part Seven of our Web Copywriting – Using Subliminal Persuasion series, we’re going to talk about the third basic element of telling your “story”. This involves creating conflict. If you want to paint yourself as the “hero coming to the rescue”, you have to create a powerful enough antagonist to drive people to buy your solution.

Let’s first review our previous subliminal persuasion posts:

Content was, is and will be king forever on the web. Nobody has doubted this ever. Almost everyone knows it as a fact. But, let’s face it: Do you create the kind of content that could be referred as king?

What’s It that We Call King?

A great web content could have several features. You don’t have to necessarily have them all together. Depending on the type of industry you’re in, the audience you have, the content you create, etc your content could have some of these features and lack others.

Alright, let’s get to the point. Your content is king IF:

Written by Bob McClain, Web Copywriting Expert

For Part Six we’re going to talk about the first two of the five basic elements of telling your “story” and how they are all necessary elements of subliminal persuasion in web copywriting. Let’s first review our

Previous Subliminal Persuasion Posts

•    Part One of this series established who we are trying to sell to by answering a series of in depth questions.

•    Part Two talked about the power of “Story” and three tools to utilize it in your website copy.

•    Part Three explained the “iron-clad” guarantee.

Written by Bob McClain, Web Copywriting Expert

As I said in my earlier web copywriter toolkit post, every web copywriter should have a “toolkit”. In that post, I talked about the books every copywriter should own. In this post, I want to talk about some of the software tools a website copywriter should own.

A lot of copywriter’s who decide to break into website copywriting take my SEO & Website Copywriting 12 week ecourse or buy my SEO & Website Copywriting Manual. Either way, they get introduced to some of the tools I use to do on-site SEO. In this blog post, I will give you the first of some of my favorite website copywriting tools.

I ASK you to read this and reply specially if you’re a frequent reader of Site Booster Blog.

When this blog was born, January 27th, 2009, on its first paragraph, without knowing what will happen one year after that, I mentioned: “This is going to be an SEO Tips Blog for all who are trying to achieve organic SEO ranking.”

Written by Bob McClain, Web Copywriting Expert

The days of a website being a static brochure on the Internet are long gone. They are now platforms for blogs, video, images, advertising, forums, articles, white papers and various other forms of social media.

Today, you need to be competent in a wide range of writing styles and methods. For instance, I have a client who is a dentist. So far I’ve written all his website copy, Wrote an e-book for him to give away, written 4 magazine ads (he just asked for a fifth), written 2 radio ads, wrote a video script and the voice-over, and I’m writing blog posts and doing blog commenting for him.

Written by Bob McClain, Web Copywriting Expert

Website copywriting isn’t all seriousness and salesmanship. If you don’t believe me, spend a little time on woot.com. There’s an old saying in business: People do business with people they know, like, and trust.

Trust must be earned and one great way to do that before a transaction is to be likeable. And being fun is a great way to get liked.

Think before you crack a joke…

Obviously, you have to consider the content of the site, the client, and the potential customer before you decide to be funny. It is too easy to offend people’s sensibilities to just shoot from the hip. You have to be smart about it.

This is a question some bloggers ask themselves or others to find out the appropriate blog post writing style. While there’s not a one-recipe-for-all solution, there are steps that help you discover your personalized solution. Writing for your blog is such a unique experience that only you can decide what it should be, but not anything that it turns out to be! Here are some determining factors: