You should have heard a lot about “blogging for business” on the web. You may already have one blog for your business as well. The point is as long as you’re determined to sell via the blog, it won’t work for you. Blogging for business is successful only when you provide information and give it away for free without a sales pitch. Selling is mechanism that could be implemented in a subtle way following this stage.

Written by Bob McClain, Web Copywriting Expert

Writing website copy for a landing page is one of the most specific types of website copywriting you’ll do. Landing pages are very specific. They are very targeted and have a very singular purpose as opposed to most website pages.

Landing pages have one purpose and one purpose only. And that depends on what the client is trying to accomplish. Landing pages are used to:

•    Generate leads
•    Sell a product
•    Spread the word through viral marketing; or…
•    Establish or reinforce the brand

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

How do you combine Twitter with Facebook and your website to create an effective online marketing strategy that is more than the sum of the parts?

Step 1 – Create a Twitter profile that connects to your business

If you have an Internet marketing business, for example, it is common sense that your Twitter profile and many of your tweets will have to do with sharing Internet marketing information.  You wouldn’t want to have your profile and your tweets only talk about your karate practice if you want to make potential business connections on Twitter.

Written by Bob McClain, Web Copywriting Expert

For Part Seven of our Web Copywriting – Using Subliminal Persuasion series, we’re going to talk about the third basic element of telling your “story”. This involves creating conflict. If you want to paint yourself as the “hero coming to the rescue”, you have to create a powerful enough antagonist to drive people to buy your solution.

Let’s first review our previous subliminal persuasion posts:

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

If you want to be a valuable member of the Twitter community, you should be sharing worthwhile information related to your brand, book or business in addition to sharing the links to your own blog posts and products/services.

Where can you easily find other content to share with your Twitter followers?

The answer is quite simple: everywhere.

Here are a few ideas to help you realize the possibilities of finding good content to share on Twitter:

Content was, is and will be king forever on the web. Nobody has doubted this ever. Almost everyone knows it as a fact. But, let’s face it: Do you create the kind of content that could be referred as king?

What’s It that We Call King?

A great web content could have several features. You don’t have to necessarily have them all together. Depending on the type of industry you’re in, the audience you have, the content you create, etc your content could have some of these features and lack others.

Alright, let’s get to the point. Your content is king IF:

Written by Bob McClain, Web Copywriting Expert

For Part Six we’re going to talk about the first two of the five basic elements of telling your “story” and how they are all necessary elements of subliminal persuasion in web copywriting. Let’s first review our

Previous Subliminal Persuasion Posts

•    Part One of this series established who we are trying to sell to by answering a series of in depth questions.

•    Part Two talked about the power of “Story” and three tools to utilize it in your website copy.

•    Part Three explained the “iron-clad” guarantee.

Fresh content marketing is a great method that is known now for years, but how many of you are doing it? Is your content useful too? Do you regularly publish and deliver useful fresh content to your audience? What’s fresh anyway? These are the questions that all of us are required to answer to make sure we’re on the right path.

What’s Fresh Content?

Is what you write today the new content just because you’ve written it today? Yes and No!

Written by Bob McClain, Web Copywriting Expert

The days of a website being a static brochure on the Internet are long gone. They are now platforms for blogs, video, images, advertising, forums, articles, white papers and various other forms of social media.

Today, you need to be competent in a wide range of writing styles and methods. For instance, I have a client who is a dentist. So far I’ve written all his website copy, Wrote an e-book for him to give away, written 4 magazine ads (he just asked for a fifth), written 2 radio ads, wrote a video script and the voice-over, and I’m writing blog posts and doing blog commenting for him.

Most frequently, SEO service providers hear this question from the inquirers or SEO service applicants: “Will you guarantee the ROI (Return on Investment)?” Well, it’s not easy to approve that search engine optimization can achieve this goal without certain factors involved at your site including “Call to Action” phrases, buttons, etc.

So, What Do SEO Services Do for You?

Well, in a nutshell, search engine optimization is a series of techniques helping your site receive targeted traffic from search engines. Therefore, your site will get an influx of selected visitors, those whom you’ve chosen to find your site and land at certain pages of it – landing pages. How could the very same service convert such visitors to customers?