Written by Phyllis Zimbler Miller, Twitter Marketing Expert

The first step to protecting your Twitter reputation is to be careful what you retweet.  For example, you see a tweet with a headline that sounds so worthwhile to share with your followers that you are tempted to simply retweet without even clicking through to look at the post or article.

Okay, you may not have time to read the post or article now.  But you must click through to be sure that the article is actually about what has been tweeted and not, in fact, a sales page for some product that you do not want to appear to be promoting.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

While there are no rules for tweets on Twitter such as there are in English for when to use various sentence constructions, there are better practices for tweets.

And often I notice how someone has missed an opportunity to share valuable information because of not utilizing these better practices.

Here’s an example of an ineffective tweet on Twitter:

Someone tweeted me:  @ZimblerMiller great article- – thank you.