Written by Bob McClain, Web Copywriting Expert

For Part Ten of our Web Copywriting – Using Subliminal Persuasion series, in sort of a recap of everything, we’re going to talk about what kind of copywriting goes viral. In other words, what elements do you need to get people to spread your message organically?

Let’s first review our previous subliminal persuasion posts:

Written by Bob McClain, Web Copywriting Expert

For Part Nine of our Web Copywriting – Using Subliminal Persuasion series, we’re going to talk about the final element of telling your “story”. This is the Conclusion. This is where you wrap it all up with a compelling emotional close and the call to action.

Let’s first review our previous subliminal persuasion posts:

Written by Bob McClain, Web Copywriting Expert

For Part Eight of our Web Copywriting – Using Subliminal Persuasion series, we’re going to talk about the fourth basic element of telling your “story.” This is known as “the Revelation”. The Revelation is where you reveal the secret to success that you are going to share with the select few who buy.

Let’s first review our previous subliminal persuasion posts:

• Part One of this series established who we are trying to sell to by answering a series of in depth questions

Written by Bob McClain, Web Copywriting Expert

For Part Seven of our Web Copywriting – Using Subliminal Persuasion series, we’re going to talk about the third basic element of telling your “story”. This involves creating conflict. If you want to paint yourself as the “hero coming to the rescue”, you have to create a powerful enough antagonist to drive people to buy your solution.

Let’s first review our previous subliminal persuasion posts:

Written by Bob McClain, Web Copywriting Expert

For Part Six we’re going to talk about the first two of the five basic elements of telling your “story” and how they are all necessary elements of subliminal persuasion in web copywriting. Let’s first review our

Previous Subliminal Persuasion Posts

•    Part One of this series established who we are trying to sell to by answering a series of in depth questions.

•    Part Two talked about the power of “Story” and three tools to utilize it in your website copy.

•    Part Three explained the “iron-clad” guarantee.

Written by Bob McClain, Web Copywriting Expert

For Part Five we’re going to look at persuasion devices, hypnotic commands and involvement devices. These are all devices that have been proven to be successful persuasion tools. There’s nothing unethical about them because you can’t persuade someone to do something that they didn’t already want to do.

Let’s first review our previous subliminal persuasion posts:

* Part One of this series established who we are trying to sell to by answering a series of in depth questions.

* Part Two talked about the power of “Story” and three tools to utilize it in your website copy.

Author: Bob McClain, Web Copywriting Expert

Okay, in Part One of this series, we established who we are trying to sell to by answering a series of in depth questions. If you haven’t read Part One yet, I suggest you start there. In Part Two, we talked about the power of “Story” and three tools to utilize it in your website copy. Part Three explained the “iron-clad” guarantee.

Now we’re going to look at some of the subtler psychological tricks available to web copywriters.

Circles make the world go ‘round…

Author: Bob McClain, Web Copywriting Expert

Okay, in Part One of this series, we established who we are trying to sell to by answering a series of in depth questions. If you haven’t read Part One yet, I suggest you do so first. In Part Two, we talked about the power of “Story” and three tools to utilize it in your website copy.

In Part Three, we’re going to talk about the “iron-clad” guarantee. The greatest deal-maker on the planet.

The “iron-clad, money-back” guarantee…

Author: Bob McClain, Web Copywriting Expert

Okay, in Part One of this series, we established who we are trying to sell to by answering a series of in depth questions. If you haven’t read Part One yet, I suggest you do so first.

In this post, we’re going to talk about the power of “The Story”.

Since the beginning of civilization, human beings have told each other stories. And some of the most valued people in societies (at least from an entertainment perspective) were the best storytellers. Our favorite TV shows, our favorite movies, our favorite operas have always been the ones with a combination of great characters caught up in a great and well told story.

Author: Bob McClain, Web Copywriting Expert

Back in the late 50’s and early 60’s, there was a big scare about subliminal persuasion in marketing. People were under the impression that movie theaters were flashing “buy popcorn” and “buy cola” during the movies and influencing people to buy products. There were even books published claiming that marketing images in magazines had subliminal messages in them.

Whether any of that is true or not is debatable. However, what isn’t debatable is that while you can’t actually make people do anything, you can use subliminal messages in your copy writing to help guide people to a buying decision. And isn’t that what copywriting is all about? Getting people to buy?