Written by Phyllis Zimbler Miller, Twitter Marketing Expert

The first step to protecting your Twitter reputation is to be careful what you retweet.  For example, you see a tweet with a headline that sounds so worthwhile to share with your followers that you are tempted to simply retweet without even clicking through to look at the post or article.

Okay, you may not have time to read the post or article now.  But you must click through to be sure that the article is actually about what has been tweeted and not, in fact, a sales page for some product that you do not want to appear to be promoting.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

How do you combine Twitter with Facebook and your website to create an effective online marketing strategy that is more than the sum of the parts?

Step 1 – Create a Twitter profile that connects to your business

If you have an Internet marketing business, for example, it is common sense that your Twitter profile and many of your tweets will have to do with sharing Internet marketing information.  You wouldn’t want to have your profile and your tweets only talk about your karate practice if you want to make potential business connections on Twitter.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

If you want to be a valuable member of the Twitter community, you should be sharing worthwhile information related to your brand, book or business in addition to sharing the links to your own blog posts and products/services.

Where can you easily find other content to share with your Twitter followers?

The answer is quite simple: everywhere.

Here are a few ideas to help you realize the possibilities of finding good content to share on Twitter:

I ASK you to read this and reply specially if you’re a frequent reader of Site Booster Blog.

When this blog was born, January 27th, 2009, on its first paragraph, without knowing what will happen one year after that, I mentioned: “This is going to be an SEO Tips Blog for all who are trying to achieve organic SEO ranking.”

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

I have discussed on this guest blog many aspects of using Twitter effectively on Twitter itself.  But what about how you are promoting your Twitter presence outside of Twitter?

Your email signature:

Do you include your Twitter username on your email signature?  Options include a Twitter image that can be clicked through to your account or the URL link in your signature block.

Blog comments:

When you leave a comment on a blog, do you put your Twitter username at the end of your comment?

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

An effective Twitter marketing strategy requires numerous elements, many of which have been discussed on this blog.

This time I’d like to work in reverse, covering the top missed opportunities on Twitter.

These elements are what you should be doing. If you aren’t, you’re missing out on using Twitter effectively.

1. Having your real name in the name field (in settings) with a space between first and last names so your name is searchable on Twitter.

You can kick-start a viral article marketing campaign if you write valuable content, distribute it properly and announce it to the social media. This will help you gain maximum exposure on the web and your content goes viral.

SEO Article Writing

To provide more access to your article, you should consider search engines while writing your copies. In other words, the best practice will be to conduct keyword research so that you could use them moderately at your article title, first paragraph, middle of the copy and closing paragraph. Consequently, when articles are submitted and published at well-optimized sites, they will be easily picked up by search engines and positioned highley at result pages.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

In this guest post series I’ve focused on using Twitter effectively and strategically to promote your brand, book or business.  Yet all the good input on your Twitter account can be wasted if your website does not appear consistent with your Twitter account.

This is especially true if the one hot link on your Twitter account sends people to your website.  You don’t want to have a major disconnect between these two online locations.

Your Twitter account should be consistent with your website in these five important areas:

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

One of the most important advantages Twitter has over Facebook and LinkedIn for connecting with potential customers/clientele is using Twitter search functions.

Because Twitter is so open – everything is open to everyone except for the minority of people who lock their Twitter updates, Twitter search functions and third-party search functions can return very robust results.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Effective Twitter marketing strategies are NOT one size fits all.  It’s important to consider your goals when planning your own marketing strategies on Twitter.

Effective Twitter Marketing Strategies for a Mommy Blogger

Imagine you are a mommy blogger and your end goal for your Twitter participation is to increase readers for your mommy blog.  Some of the steps you would most likely take are:

•    Use Twitter and third-party search functions to search for people tweeting about subjects you write about, such as childcare, home schooling, behavioral issues.  You would then follow these people.