Written by Susanta Sahoo, Article Marketing Expert

Among many article marketing myths, which cease to vanish, the one that comes to my mind is this: writing and submitting articles consistently brings you results. Thousands of articles are being posted to major article directories on a daily basis, yet very few of them are actually read by their targeted visitors. Why?

Because many article marketers lack focus or don’t have a strategy in place. Worse, they write just to add volume and not to inform the visitors or provide them with genuine information. A simple analysis of why some articles get more views than others will reveal the secrets.

Written By Barbara K. Mednick, Online PR Expert

White papers, e-newsletters, blogs, digital magazines and e-books – all of these are different forms of online PR. While news releases are a key tool in the online PR toolbox, these other digital tools (sometimes also called “content marketing”) are a powerful way to communicate directly with buyers.

Susanta is an Article Marketing Expert who delivers research-based and insightful articles on Article Marketing to help his clients achieve the best results from their Article Marketing drive. As the President of SEO-ContentWriter.com he spearheads a team of experienced web copywriters to help his customers drive their Article Marketing campaigns in the right trajectory.

Apart from the SEO-ContentWriter.com, he also owns OrganicSEOAgency.com which offers customised and business-oriented SEO Services to its customers. Moreover, the company specializes in Social Media Optimization and undertakes Reputation Management services on behalf of its clients.

Written By Barbara K. Mednick, Online PR Expert

It’s now 2010 and do you know what period of marketing we’re currently in? According to marketing & PR guru Larry Weber, we’re in the era of the social web — the third period of marketing. This period includes online and offline PR and marketing strategies and tactics.

Marketing to the Social Web

In his new book, “Marketing to the Social Web: How Digital Customer Communities Build Your Business”, author Larry Weber talks about the need to make the transition from the old marketing to the new marketing of the social web. Weber has spent the past three decades leading such global communications companies as Weber Shandwick Worldwide and the W2 Group.

Written By Barbara K. Mednick, Online PR Expert

Should the PR/Communication function control social media or Marketing? Does the news media depend on social media and PR professionals when researching stories? As social media continues to increase in popularity and impact the public relations profession, I’ve been pondering these questions — as have many of my PR and marketing colleagues.

The debate over ownership of social media has raged between PR and Marketing, with both sides making a case for centralizing social media functions under their area. Several newly-released studies provide answers to these questions and also shed light on how the news media use social media. In my opinion, the survey findings relate to both offline and online PR, which often need to work hand in hand.

Have you ever felt frustrated because one method of online marketing, which you’re using, doesn’t work the way you expect? Have you given up on online marketing altogether? Think twice before you are drowned in dismay as there’s a hope.

Online Marketing Channels to Try

If you are one of those website owners who would prefer to do one type of site promotion yourself, go on doing it and try to find out where you can improve the results. Get some expert consultation. Outsource it for better results. Do something, but never surrender! There’s another solution for all of you:

Written By Barbara K. Mednick, Online PR Expert

As I look back on my 25-year career in public relations, it is interesting to see the impact technology has had on the tools and techniques used to communicate with the news media and key target audiences. The advent of the Internet has given rise to online newsrooms, which provides the news media with easy access to information about a particular company or organization and can save time and money.

You may have heard or read this phrase several times, specially by those who try to promote social media marketing. I don’t think this is a good idea to crush another online marketing for the sake of promoting yours. I don’t want to imagine if Google disappeared tomorrow, because it’s like we imagine there’s no car in the streets tomorrow! I can’t and I don’t want to imagine so!

Barbara K. Mednick, Site Booster’s online PR expert author, is an award-winning public relations and marketing communications strategist with more than 25 years of experience serving local and national consumer and B-to-B clients. As president of BKM Consulting, Inc. (www.bkmconsulting.com), she works directly with clients and also partners with other independent consultants and marketing and design firms to form “custom virtual teams” to provide PR and marketing consulting services to clients to help them succeed in their marketplace.

We’ve been reading useful posts on Twitter marketing and how it could help us boost our online businesses thank to Mrs. Phyllis Zimbler Miller, the twitter marketing expert, and her interesting way of  helping us understand how this social media site can take our businesses to the next level.

Now, she’s put her knowledge into a well arranged set of articles from basic understanding of Twitter Marketing to the advanced methods of implementing strategies and campaigns. Her ebook is called: