If you’ve been following Google’s recent developments, you should have learned that you can only gain Google ranking position if you invest in fresh content marketing. This is a result imposed on the search market by social media sites. People look for the latest content and trends, which social media has been providing it. So, Google has also taken huge steps toward offering real-time search results to its users. Other search engines are also doing this.

WordPress is a very recommendable platform for blogging. No doubt about it! Yet, there are some measures that you can take to improve your search engine rankings and get even better search engine results.

How All in One SEO Pack Helps

The installation of “All in One SEO Pack” is a great boost to the SEO efforts in your blog and I recommend installing it:

http://wordpress.org/extend/plugins/all-in-one-seo-pack/

After the Microsoft-Yahoo deal, by which Bing becomes the search engine for Yahoo and Microsoft takes care of its technology, everyone has been waiting to see how to optimize a website for Bing so that it ranks highly in this search engine. The good news is that a webmasters white paper has been released and some SEO tips announced for this purpose.

Bing SEO Guidelines

Before introducing these SEO tips, I want to stress on the importance of SEO for your sites. Search Engine Optimization has become such an important factor that today Microsoft invests in a new search engine so abundantly that it quickly takes Yahoo’s market share in search and then releases its guidelines to help people discover how to increase their search engine ranking in Bing.

From an SEO point of view, I’ve emphasized on the importance of SEO blogging at “Have Your Started Marketing Blog or Blog Marketing Yet?” and other posts, but I’m telling now that SEO blogging isn’t enough by itself if all you do is a perfect content creation and optimization inside your blog!

Let’s face it this way. Internet is getting more and more interactive these days. It requires you to connect to others. Blogging is about building relationship with your readers. They’re not just your subscribers. Let’s put it this way: Do you always receive friends or sometimes visit friends at their places too? Is it possible to keep the relationship and grow it by following only one of these methods? The answer is definitely negative.

You can use free Google tools for SEO works and website promotion. To make use of some of these tools, you need to create a Google Account. For using other ones, you don’t even need an account, but I strongly recommend you to create a Google Account.

Free Google Tools with a Google Account

There are various tools that everyone could use like Gmail, Google Talk, Reader, Orkut, etc with your free Google Account. They are for everybody. In addition, there are some other tools that could be very beneficial to website owners like Local Business Center, Adsense, Adwords, Feedburner, etc. Each of these tools can make a lot of difference for your SEO results depending on how much you need them for particular purposes, but my intention here is to show you the free Google tools for SEO works.

What makes a well-structured web content is the content itself! Article writing aims at offering useful information for the readers who are looking for it. What makes an article a success is the structure of its content. I’d like you to be able to write your articles in a way that get readers adhered to it from top to end. The only trick to make this happen is to create your article with a powerful structure.

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In November 12, 2008, “Google Starter Guide” was published at Official Google Webmaster Central Blog to help website owners comply with search engine optimization rules. This can help them follow the rules set by search engines in order to provide the best experience for website readers while obtaining higher search engine rankings.

visual density

Building a website based on such rules could dramatically help you achieve better positions in search results. Of course, I’ve already mentioned the major benefits of search engine optimization before.

In article marketing, you use the body of an article to give and the article resource box to take. You provide a solution, strategy, etc in an article for your readers. Then, you write about yourself, your site/blog, etc at the article resource box to invite your readers to take your desired action.

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At the end of each article you’ll be given a chance to introduce yourself, your business, your site, etc within a short paragraph of 1-3 sentences. This is where you build your backlinks to particular pages of your site/blog. It’s highly important to know what to write to make the most of this opportunity in the framework of your SEO article marketing strategy. I’m going to present you the seven major steps toward a great article resource box.

Obviously, as breadcrumbs are links by nature, they will help a lot with your internal linking and consequently your search engine visibility. Yet, it’s important to know what other benefits your site will get from using breadcrumbs at each page of your site. Once it’s better known, you won’t leave any page of your site without these internal links.

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What Breadcrumbs Are & How to Use Them

Principally, they’re navigation aids website developers add to each and every page of a site for various purposes. Let me bring you an example of such internal links that you should have definitely seen in websites. They look like the line below:

Article marketing is another method of online marketing  (a type of off-page SEO) that helps your organic SEO results a lot if done properly. A well-written article is composed of certain elements arranged into a structure. But, what converts this structure into a winning article marketing campaign is the soul of the article, rich content, which should be smartly created.

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