Written by Bob McClain, Web Copywriting Expert

As I said in my earlier web copywriter toolkit post, every web copywriter should have a “toolkit”. In that post, I talked about the books every copywriter should own. In this post, I want to talk about some of the software tools a website copywriter should own.

A lot of copywriter’s who decide to break into website copywriting take my SEO & Website Copywriting 12 week ecourse or buy my SEO & Website Copywriting Manual. Either way, they get introduced to some of the tools I use to do on-site SEO. In this blog post, I will give you the first of some of my favorite website copywriting tools.

If you have a real estate website and intend to get real business from it on the web, you should read this post as it explains how other realtors utilize SEO services to boost their online real estate businesses.

Search Engine Optimization services are useful methods to boost websites’ rankings so that they can gain higher rankings for their keywords. Every real estate website could have several different sections each of which could pull in customers:

* Rental
* For Sale
* New Developments
* Featured Properties

Many wish to increase search engine rankings for their blogs or sites. Professional blogging helps this come true as well as other goals. To obtain higher rankings and attract more attention form the web surfers, one of the major tactics is to make use of the potential of Google, yahoo, Bing and similar websites.

Techniques to Increase Search Engine Rankings

First of all, I must admit that blogging, in general, can boost your search engine rankings – there’s of course a set of rules to follow to make sure this happens. I should emphasize on the fact that a series of strategies should be followed to ensure that you will achieve higher amount of web exposure.

What I’m going to explain to you will seem very basic, but they are fundamental and essential components that you can internalize as a habit for successful blogging. I’m sure you’ve heard them all, but I’m not so sure all of you observe them while writing blog posts.

These five steps are SEO, Copywriting, Social Media Bookmarking, Social Media Marketing and Comment Marketing. Of course, you know them all, but how are you going to combine them into a process? If you know them, do you follow them? This is the question!

Do you have a contact page at all? Weird question? Is it? I explain why I ask this:

Some Sites Don’t Have a Contact Page!

Everyday, from morning to evening, 1000s of people are talking about “Content Is King”, etc. Yes, web content is a very important element helping your search engine rankings, but they should be present everywhere including at contact pages.

Some sites/blogs include a link that says, “Contact Us” and you click on it, and … you don’t see a new page to see any web content! What you get is either redirection to your web-based email service, outlook express, etc! What? Yes, this is one of the surprises many of us have been presented with!

Bob McClain

Bob McClain is a Web Copywriting Expert who combines Organic Search Engine Optimization, Social Media Marketing, Strategic Link Building, SEO Copywriting and Pay Per Click Advertising to help clients DOMINATE The Net.

WordsmithBob is a virtual firm that brings together the best and the brightest in these varied Online Marketing fields to create and to implement a marketing plan that drives clients or customers to business websites and converts them into high-value contacts or purchasing customers.

I’m going to add some more specialized online website promotion for you to read. As a frequent reader of Site Booster’s blog, you should have noticed that some changes are occurring. The core objective is still there: we’re here to learn more about various online marketing channels that help us promote our sites/blogs in organic ways. That’s why the title of the blog has changed from “SEO Services” to “Website Promotion”. Yet, we all want to get to the top.

To grab the attention of your audience with a great title for your press release, you need to consider and include 7 main features. Some of them are to draw human readers’ attention and some to attract search engines. While keeping the balance, a great title will be the one that does both while remaining natural.

As press release marketing has inherited some features from the past, before the Internet, we need to respect and stick to some of the ingredients that are really effective. On the other hand, we have to modify some other elements or factors to make sure it matches the web readers and search engine optimization facts.

You’re either the owner of a personal site/blog or in charge of a company’s website. In both cases, you can conduct your website promotion making use of web content writing. SEO copywriting is a great way of promoting a site. This is something that you can do through various channels. Let’s make it clear that web content writing is a specialized profession, but it’s not impossible to learn and practice it.

john a ward

Writing as a Way of Website Promotion

Web content refers to several different genres of textual content written on the web for different purposes. Here’s a list of the most well-known ones that you need to take control of:

If you really want to see great press release marketing results at your business, you have to make sure you answer the five vital questions at your lead paragraph (first paragraph). The questions at this web content you produce are: What, Who, Why, Where & When.

Waffler

These questions should be properly answered to create a sense of interest, satisfaction, and curiosity to contact. Once this is accomplished, your audience is led toward what you’ve got to offer them.