Fresh content marketing is a great method that is known now for years, but how many of you are doing it? Is your content useful too? Do you regularly publish and deliver useful fresh content to your audience? What’s fresh anyway? These are the questions that all of us are required to answer to make sure we’re on the right path.

What’s Fresh Content?

Is what you write today the new content just because you’ve written it today? Yes and No!

Some contact me and ask for SEO services to get top Google rankings for their one word keywords while their sites need urgent reconsideration. Have you ever asked yourself if you’ve built a site whose content deserves to win a place on top of Search Engine Result Pages (SERPs)? Let’s go through this via different angles.

Author: Bob McClain, Web Copywriting Expert

Optimizing website copy requires you to satisfy both man and machine. Man in reference to the man, woman or child that may visit your website and machine refers to the various search engine spiders and bots that will scan your page.

While this can generate conflicts between what satisfies human beings versus what satisfies search engines, if you can create a good compromise, you can get your page found and convert visitors into buyers.

Either you have a website or a blog, you need to handle copywriting web content. The webpages of your site require to be informative enough for your readers and appealing enough for search engines to give you a higher search engine ranking.

The writing skill for the web is different from writing for traditional press. Even within the web, writing for different webpages of the same site is also different. Do you write your web content yourself? Does your employee perform the copywriting for your site? Do you outsource it?

After the Microsoft-Yahoo deal, by which Bing becomes the search engine for Yahoo and Microsoft takes care of its technology, everyone has been waiting to see how to optimize a website for Bing so that it ranks highly in this search engine. The good news is that a webmasters white paper has been released and some SEO tips announced for this purpose.

Bing SEO Guidelines

Before introducing these SEO tips, I want to stress on the importance of SEO for your sites. Search Engine Optimization has become such an important factor that today Microsoft invests in a new search engine so abundantly that it quickly takes Yahoo’s market share in search and then releases its guidelines to help people discover how to increase their search engine ranking in Bing.

From an SEO point of view, I’ve emphasized on the importance of SEO blogging at “Have Your Started Marketing Blog or Blog Marketing Yet?” and other posts, but I’m telling now that SEO blogging isn’t enough by itself if all you do is a perfect content creation and optimization inside your blog!

Let’s face it this way. Internet is getting more and more interactive these days. It requires you to connect to others. Blogging is about building relationship with your readers. They’re not just your subscribers. Let’s put it this way: Do you always receive friends or sometimes visit friends at their places too? Is it possible to keep the relationship and grow it by following only one of these methods? The answer is definitely negative.

There are various on-page SEO factors helping you get higher search engine rankings including your number of web pages indexed by Google and other search engines (indexation). It plays an important role in the SEO score of your site. In many cases, I’ve seen that the winning factor of a site compared to its competitor is the number of its pages indexed by Google or other search engines.

So, due to the significance of content in any website in the eyes of search engines, the best practice will be to create more and more pages and make sure they are indexed.

I don’t know about Google, but both Microsoft and Yahoo are very excited to make this deal! Microsoft will empower Yahoo’s search as it couldn’t buy Yahoo’s search engine. Although this was originally the intention of Microsoft, the deal didn’t turn out to be a buy-and-sell deal. It’s about a 10-year contract to grant Microsoft an exclusive license to Yahoo’s core search technologies.

Search Market: Google (64%), Microsoft + Yahoo (26%)