Written by Phyllis Zimbler Miller, Twitter Marketing Expert
The first step to protecting your Twitter reputation is to be careful what you retweet. For example, you see a tweet with a headline that sounds so worthwhile to share with your followers that you are tempted to simply retweet without even clicking through to look at the post or article.
Okay, you may not have time to read the post or article now. But you must click through to be sure that the article is actually about what has been tweeted and not, in fact, a sales page for some product that you do not want to appear to be promoting.
