Author: Bob McClain, Web Copywriting Expert
After the headline, the most important factor in website copywriting is the opening paragraph. There are three important factors that make for an effective opening paragraph. In this post, we’re going to tear down the opening paragraph into these three important elements and construct a marketing monster.
The Opening Sentence…
As I’m sure you may have guessed, one of the three elements is the opening sentence. There are two things this one sentence must accomplish:
- You have to make sure that your primary keyword phrase is used in the first sentence and the closer to the beginning of the sentence the better…
