Written By Barbara K. Mednick, Online PR Expert

When I started my career as a PR professional in the late 1980’s (after working first as a print journalist), my primary goal was to write and distribute a compelling news release that the media would open, read and either write an article on or run a radio or TV story on. The rapid growth of the Internet, however, has changed that.

To increase the visibility of your blog, you need to advertise for it. One method is to make sure that more and more people can find your blog through a free ebook that you create and submit over the web. Such ebook should be created with ultimate care in order to attract the maximum audience possible.

What Should an Ebook Contain?

A free ebook will find lots of fans if it’s full of valuable content. Valuable content is the one that:

• Provides site owners with a solution at their online businesses,

• Facilitates certain processes to save lots of time,

Online reputation management is a specialized field by itself. When you have an online presence, specially an online business through a site, you’re building a name for yourself. To manage this, you have to be very careful and track any negative remarks against it. This is about fixing problems, but there are various preemptive techniques for your online reputation management that I will introduce here.

Whatever Published Is Searchable & Findable

There could be a whole range of different measures you can take to prevent damages to your image. Here’s some of them:

Online Reputation Management Point # 1