Optimization of meta description is an important on-page SEO step that could lead to traffic and conversion increase if properly understood and deployed. Meta description is an invisible section of your page that is included at the header. It becomes visible when that particular page appears at the top two search engine result pages (SERPs), among the first 20 results. Is this enough to have your meta description visible somewhere among the results? Of course not. There’s more into it than merely appearing there.

There are various methods of website promotion that you can implement. Blogging is one of the most effective ones if you do it in the right direction with due consideration of search engine optimization. Blogging for business as part of your online marketing is an honest process that returns two-folded result:

1. You update and upgrade your clients’ knowledge about the topic your company is specialized in.
2. You attract more enthusiastic readers and potential customers through search engines.

It may sound confusing a bit first, but let’s clarify the title before everything else. Here we’re talking about two topics that aren’t separated form each other. Marketing blog is a platform you build using WordPress or similar softwares to reach out to more audience, win more customers or serve your customers better. Blog marketing is the next step that begins as soon as you have a blog and feel the need to find a market or audience for your blog. So, let’s take a look at  both steps one after another.

We’ve heard about the importance of key phrases for a site/blog over and over again. We know that a thorough keyword research, as part of search engine optimization process, at an early stage is essential for our web success. It will create organic SEO results for us. Imagine we’ve got a powerful topic-focused keyword basket (set of key phrases). What’s going to be our next move? Correct! We must use them, but where will be the ideal positions they’re supposed to be located?

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If you’ve already read one of my latest posts regarding the RSS subscription and commenting issue at this blog, you know I’m talking about Martin Dolan. He’s the one who has helped my FREE SEO Tips Blog get back on its feet and open the door to more comments and community building. He’s our most active reader of February 2009 contributing remarkably to this blog.

From Martin Dolan's Site

He’s been following the posts and commented on some of the topics. Please check out his latest comment and answer him here!

Alt tags or alternative tags are the meta tags that are alternatives for images on your pages. These on-page SEO factors have several different functions and are useful for various purposes. One such usage is to increase search engine ranking as well as search engine visibility of your webpages. But, let’s see what exactly alt tags are.

Alt tags are descriptive phrases that are attached to the images in the source code of your webpages. They could be visible to your readers or invisible. Some people prefer to use text-only browsers or opt to turn off their images for some reasons like having higher internet speed. In such cases, they would see and read such descriptions to know what type of images are used at the page.

There’s no doubt that having unique title tags are extremely helpful in your search engine ranking. SEO experts all agree that title tags are the most important on-page SEO factor that should be optimized. One very important feature of a winning title tag is its uniqueness. I will explain this point as one of the many SEO Tips you need to know for your site.

Once upon a time, it used to be recommended to make sure you write your meta description among other on-page factors to get high search engine ranking. I don’t want to say that meta description optimization is a myth now, but the fact is that it doesn’t have the same weight anymore in your organic SEO ranking. So, I don’t ignore them completely.