Written by Bob McClain, Web Copywriting Expert
All the great sales pages in the world are useless if no one finds the website. And Google isn’t impressed by sales pages. They are impressed by good quality, informative content.
Since the Internet is one big popularity contest, Google watches to see which content gets the most links. Because the content that gets the most links is the content Google wants to send people to.
So you don’t want to write content just to write content. It has to be targeted to your audience and also meet your business goals.
