We’ve been reading useful posts on Twitter marketing and how it could help us boost our online businesses thank to Mrs. Phyllis Zimbler Miller, the twitter marketing expert, and her interesting way of  helping us understand how this social media site can take our businesses to the next level.

Now, she’s put her knowledge into a well arranged set of articles from basic understanding of Twitter Marketing to the advanced methods of implementing strategies and campaigns. Her ebook is called:

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

You are a marketing manager at a small company and you have been trying to encourage your company to utilize the power of Twitter to connect with potential customers.  Your boss – head of her company – is resistant to understanding the value of social media sites.

Now you have come up with a way to explain Twitter that might get your boss’ attention.

Here is an imagined conversation to explain Twitter to your boss:

You:  I’d like to demonstrate how using Twitter could help us connect with our potential and current customers.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

I have discussed on this guest blog many aspects of using Twitter effectively on Twitter itself.  But what about how you are promoting your Twitter presence outside of Twitter?

Your email signature:

Do you include your Twitter username on your email signature?  Options include a Twitter image that can be clicked through to your account or the URL link in your signature block.

Blog comments:

When you leave a comment on a blog, do you put your Twitter username at the end of your comment?

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Finding people to follow on Twitter can be undertaken in numerous ways.  When you first join Twitter you are prompted with “See if your friends are on Twitter”.  And you can check Gmail, Yahoo, AOL, Hotmail, and MSN email accounts.

I would suggest you skip this step when you first join because you don’t yet have anything in your profile.  You really don’t want people to look at your profile while it’s still empty.  If you want to use this feature, plan to do it after you’ve gotten your profile optimized.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

All social networking sites exist for you to make connections with people who have similar interests to yours.  Yet each site requires its own strategy if you want to optimize your connections on that particular site.

On Facebook and LinkedIn you extend an invitation to people and you wait to see if they accept your invitation.  On Twitter anyone can follow anyone without an invitation – in fact, this is part of Twitter’s power.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Twitter is the microblogging platform that has been getting a great deal of buzz in recent months. It is an incredibly powerful social media marketing tool if used correctly.  (Many people on Twitter do not use it correctly.)  The more people who are interested in what you’re about and who follow you, the more of a target audience you have connected with on Twitter.

Twitter Website

How to Join Twitter

You join for free at twitter.com and here are some important tips about signing up:

Phyllis Zimbler Miller

Phyllis Zimbler Miller is a Twitter marketing expert whose company Miller Mosaic, LLC develops and implements Twitter marketing campaigns.

Phyllis and company co-founder Yael K. Miller are the marketing duo who combine traditional marketing principles and the power of Internet marketing strategies to promote your business more effectively. Phyllis tweets with the username @ZimblerMiller and Yael tweets with the username @MillerMosaicLLC.

The company bases its work for clients on developing a Unique Selling Proposition (USP) for each individual or company and then promoting that USP through integrated messages on Twitter and other social networking sites, blogging and websites.