Optimization of meta description is an important on-page SEO step that could lead to traffic and conversion increase if properly understood and deployed. Meta description is an invisible section of your page that is included at the header. It becomes visible when that particular page appears at the top two search engine result pages (SERPs), among the first 20 results. Is this enough to have your meta description visible somewhere among the results? Of course not. There’s more into it than merely appearing there.

Some contact me and ask for SEO services to get top Google rankings for their one word keywords while their sites need urgent reconsideration. Have you ever asked yourself if you’ve built a site whose content deserves to win a place on top of Search Engine Result Pages (SERPs)? Let’s go through this via different angles.

If you know how to get search engine traffic via images, you will get large number of visitors to your site depending on the popularity of your site topic. Content is a major factor in attracting visitors to your site, but text isn’t the only type of content. Images can drive lots of people to your site from search engines.

Certain industries offer products or services that could be promoted using images like sellers of all physical products, tourism packages, real estate, news, health care, etc. Many people look for pictures related to the items they are searching for. One way of doing this is through search engines. That’s why you can get such potential search engine traffic for your online business. But the question is how to attract search engine traffic:

Author: Bob McClain, Web Copywriting Expert

Famous architect Mies van der Rohe was quoted to have said, “God is in the details.” What he meant by that comment is that you can create a beautiful building design but it’s the details that make it special.

This is also true in website copywriting. While you may write a great page of copy or blog post or online article, it’s the image details that make it special. More importantly, the details also increase your readership and conversion rate.

Let’s look at some of the tricks advertising experts have used for decades…

There are various methods of website promotion that you can implement. Blogging is one of the most effective ones if you do it in the right direction with due consideration of search engine optimization. Blogging for business as part of your online marketing is an honest process that returns two-folded result:

1. You update and upgrade your clients’ knowledge about the topic your company is specialized in.
2. You attract more enthusiastic readers and potential customers through search engines.

We’ve heard about the importance of key phrases for a site/blog over and over again. We know that a thorough keyword research, as part of search engine optimization process, at an early stage is essential for our web success. It will create organic SEO results for us. Imagine we’ve got a powerful topic-focused keyword basket (set of key phrases). What’s going to be our next move? Correct! We must use them, but where will be the ideal positions they’re supposed to be located?

nicasaurusrex

If you’ve already read one of my latest posts regarding the RSS subscription and commenting issue at this blog, you know I’m talking about Martin Dolan. He’s the one who has helped my FREE SEO Tips Blog get back on its feet and open the door to more comments and community building. He’s our most active reader of February 2009 contributing remarkably to this blog.

From Martin Dolan's Site

He’s been following the posts and commented on some of the topics. Please check out his latest comment and answer him here!

Alt tags or alternative tags are the meta tags that are alternatives for images on your pages. These on-page SEO factors have several different functions and are useful for various purposes. One such usage is to increase search engine ranking as well as search engine visibility of your webpages. But, let’s see what exactly alt tags are.

Alt tags are descriptive phrases that are attached to the images in the source code of your webpages. They could be visible to your readers or invisible. Some people prefer to use text-only browsers or opt to turn off their images for some reasons like having higher internet speed. In such cases, they would see and read such descriptions to know what type of images are used at the page.