Written By Barbara K. Mednick, Online PR Expert

When I started my career as a PR professional in the late 1980’s (after working first as a print journalist), my primary goal was to write and distribute a compelling news release that the media would open, read and either write an article on or run a radio or TV story on. The rapid growth of the Internet, however, has changed that.

Barbara K. Mednick, Site Booster’s online PR expert author, is an award-winning public relations and marketing communications strategist with more than 25 years of experience serving local and national consumer and B-to-B clients. As president of BKM Consulting, Inc. (www.bkmconsulting.com), she works directly with clients and also partners with other independent consultants and marketing and design firms to form “custom virtual teams” to provide PR and marketing consulting services to clients to help them succeed in their marketplace.

Written by Bob McClain, Web Copywriting Expert

Words aren’t just about communicating ideas. Individual words themselves have power. And the power in those words can evoke strong emotions in people.

We all know words that can evoke hatred in people. And the very same words spoken to two different people can bring out totally different emotions from each of them depending on their history, their culture and their personal prejudices.

Selecting keywords is the surefire step to build an online business on the right track. If you happen to make mistakes in selecting the proper keywords for your site/blog, you may end up getting few targeted visitors, lose your trustworthiness as an expert or even get no potential clients.

There are several different methods that are not suitable to lead you to the results you’re planning for, but 3 of them are the major mistakes that many are tempted to make. People are intrigued to choose keywords by these methods, because they’ve seen some very successful online businesses are using them. You should be cautious as there are many successful strategies out there, but they cannot bring about the same organic SEO results for everybody.

To increase the visibility of your blog, you need to advertise for it. One method is to make sure that more and more people can find your blog through a free ebook that you create and submit over the web. Such ebook should be created with ultimate care in order to attract the maximum audience possible.

What Should an Ebook Contain?

A free ebook will find lots of fans if it’s full of valuable content. Valuable content is the one that:

• Provides site owners with a solution at their online businesses,

• Facilitates certain processes to save lots of time,

Written by Bob McClain, Web Copywriting Expert

Great headlines for your website copywriting begin with thinking about two things: Your primary keyword phrase for the page and what the most successful headline formats in direct copywriting have been proven to be.

There are extremely successful direct marketing copywriters who have made six figure incomes for years by writing headlines, testing them, testing more headlines against them, and then continuing to test how to beat those headlines. We can take advantage of their experience and testing to create our own successful headlines.

How do you define a successful online business? A high degree of visibility on the web (search engines)? Or converting more visitors to clients? If your answer is both of them, you agree with me that SEO copywriting is what you need to achieve your business goals online.

Why SEO Isn’t Enough by Itself

Many online businesses focus on search engine optimization and achieving organic placement on the first pages of Google, yahoo, Bing, etc. There’s noting wrong with this strategy and I agree that you need to have higher and higher presence for several pages of your site. What makes me worried about overly emphasizing on this strategy is to merely do this and forget that eventually it takes human visitors to make a decision to buy from you!

Nobody wants to launch a link building strategy is disappointing to his/her business. Nobody likes to implement such strategy either, but the fact is that many do. If you’d like to know how you can create a link building campaign that fails to meet the goals you’ve set for your site, read this post and you will find out how some fall into such traps.

Written by Bob McClain, Web Copywriting Expert

Website copywriting isn’t just about the message you are communicating. And it should never be a “one-off” sale. Every time you have a customer’s eyeballs, you should be thinking, “what else can I sell them?”

Back End Sales

If you’ve never heard the term “back-end sales,” you’ve been missing out on the magic that separates the big money boys from the “also rans”. Every time you make a sale, you have a magic moment. That magic moment when you have someone in front of you with their wallet out, ready to buy.

We’ve been reading useful posts on Twitter marketing and how it could help us boost our online businesses thank to Mrs. Phyllis Zimbler Miller, the twitter marketing expert, and her interesting way of  helping us understand how this social media site can take our businesses to the next level.

Now, she’s put her knowledge into a well arranged set of articles from basic understanding of Twitter Marketing to the advanced methods of implementing strategies and campaigns. Her ebook is called: