Written by Phyllis Zimbler Miller, Twitter Marketing Expert
Joining the microblogging platform of Twitter may seem so easy that you start right in answering the question “What’s happening?” without understanding what’s really happening on Twitter.
Of course, you see that big number 140 that counts down as you type in your tweet – until you reach 0 and then negative numbers if your tweet is too long.
Yet other than that, what’s the big deal about answering the question “What’s happening?”
The big deal depends on why you are on Twitter.








