This is a question some bloggers ask themselves or others to find out the appropriate blog post writing style. While there’s not a one-recipe-for-all solution, there are steps that help you discover your personalized solution. Writing for your blog is such a unique experience that only you can decide what it should be, but not anything that it turns out to be! Here are some determining factors:

1) Blog Post Writing for a Particular Audience

Depending on who you are writing for, you will get some clues on what style to adopt. If you’re writing for a group of mobile phone technology geeks, you can take on the passionate style you guys talk about it over the coffee table with the folks outside a mobile tech seminar. If you’re writing about romantic relationships, get into your love-advocate character having your own sensational image.

No matter what your blog posts will be about, the writing style should make your audience feel at home and reflect who you are. The result should be your reader’s assurance that you’re one of them, think like one of them and behave like one of them.

2) Blog Post Writing in a Particular Industry

This factor doesn’t deal with the people at that industry. It’s related to the industry and its jargons. Depending on the level of the topics written (basic, intermediate, or advanced), you choose what terminology should be used. If you’re writing for the beginners at your industry, remember that they’re not familiar with the sophisticated concepts and terms highly advanced experts are using. Write your posts in a way that appeals to them, they understand it and relate to it.

3) Don’t Worry about Language Accuracy

This doesn’t mean that blog post writing in erroneous English, German, French, etc is a proper practice. You definitely don’t opt to take this style as your default manner of writing. The point is the concern for 100% accuracy for the language shouldn’t hinder you from easy frequent content creation.

If you write in English and you know your English needs to improve, plan for it, but don’t postpone your blog post writing as long as your blog is reasonably understandable. The points you make and the words you spread is more important than the elegant style you produce.

It could also be helpful to write your posts and have a colleague, an online editing expert or an optimization service to improve your content before publishing.

4) Don’t Worry about the Length of Your Posts

Some don’t write until they can write a long story. Your readers are looking for the points you refer to at your blog, not the length of the content you create. You better publish short posts more frequently than long ones once a month. Instead, you can write a longer one at the beginning or end of a week, month or so. There are some people whose style is to write short posts that are to the point, bulleted and well-outlined. If your audience appreciates that, why not writing your blog posts the way they like them?

5) Stay in Harmony in Replying to Your Comments

The writing style you adopt at the body of your posts should be the same as the one you take on writing answer to your comments. Your readers want to communicate with you. So, they comment on your posts. They expect YOU to answer them using your own style, connect to them and get to know them. To be up to their expectation and follow a natural way of doing things online, you better answer the comments in harmony with the style you write blog posts.

You Are at the Center of Your Blog Post Writing Style

To wrap up all the above points, it’s you that sets the tone of your blog content. Taking the factors mentioned here, you determine what the style should be. Part of this is not deliberate, which is good. It’s the character you inject into your blog from who you are. It penetrates your content by the way you interact with your audience, the theme you choose, the personality you expose to your audience, etc. You cannot stop who you are.

The good news is that you attract the audience who appreciate you because of this factor – “who you are”.