Written by Phyllis Zimbler Miller, Twitter Marketing Expert

In this guest post series I’ve focused on using Twitter effectively and strategically to promote your brand, book or business.  Yet all the good input on your Twitter account can be wasted if your website does not appear consistent with your Twitter account.

This is especially true if the one hot link on your Twitter account sends people to your website.  You don’t want to have a major disconnect between these two online locations.

Your Twitter account should be consistent with your website in these five important areas:

Consistent headshot photo of you on Twitter and on your website.

This is especially important in terms of how old you appear to be in the photos.  Imagine how disconcerting it can be for a website visitor to go from seeing a current photo of you on Twitter to a 10-year-old photo of you on your website?  This disconnect does NOT inspire confidence in you.

Consistent information on what you have on offer.

Let’s say you write in your 160-character (or less) bio on Twitter that you are interested in teaching people about web marketing.  Then someone clicks through to your website, and your home page is all about weight loss products.  The person who clicked through is very apt to be annoyed at this major switch of topics.

Consistent tone to what you’ve written.

Have you ever read a bio on Twitter that sounds very friendly on a specific topic and then clicked through to the website only to be met by a hard sell?  In this case the topic hasn’t changed, but the relationship “tone” is completely different.  If you’ve had this unsettling experience, you probably didn’t follow that person on Twitter.

Consistent look at how you present yourself.

Your Twitter profile is uncluttered thanks to the strict parameters of what is allowed on your Twitter profile.  Yet when people click through on your hot link are they subject to a barrage of information so overwhelming that they have no idea what to do first?  Have you presented people with a clean foyer (Twitter portal) to a very messy living room (your website)?

Consistent contact information.

While people can easily send you a reply message on Twitter (or a DM if you are following them), do they have to look all over your website to find your business email?  Or is that information as clearly presented on your website as your Twitter username is on your Twitter account?

In conclusion, the discipline of the 160-character (or less) bio and the very clean Twitter profile parameters should serve as a template for your website home page.  If you follow this format, your Twitter account and your website should be consistent.  And if they are consistent, your website visitors who have clicked through from your Twitter account will feel comfortable that they have landed in the right place.