Some contact me and ask for SEO services to get top Google rankings for their one word keywords while their sites need urgent reconsideration. Have you ever asked yourself if you’ve built a site whose content deserves to win a place on top of Search Engine Result Pages (SERPs)? Let’s go through this via different angles.

First, Content-Related Issues

1) Content Accuracy: As an authority in your niche, you’re supposed to provide valuable information that is accurate and people can rely on it. It shouldn’t mislead your readers. Rather, it must introduce the most vital answers to the most crucial questions people have at your industry. It doesn’t need to be highly sophisticated. On the contrary, the more understandable you create such content, the more likely the positive reaction will be to your site. Just make sure that your content is ACCURATE.

2) Content Freshness: Some website owners create a site and leave it as it is for years! Even if such information is good enough for the time of publishing, it needs to be updated with more developments at your industry. Web searchers are looking for fresh content that brings them the most updated data. So, make sure your content is FRESH and keeps undated to stay as it is.

3) Content Efficiency: Before your readers buy from you, they need to be assured that what you’ve given them for free has worked and solved a problem, tackled an obstacle, improved a process, etc. Your content requires to make positive changes at their lives or businesses. You have to make sure that your content is EFFICIENT.

4) Content Relevancy: Are you focused on the content you create for your site? Do you pay highly concentrated attention to a particular cause at your site? Some don’t. They love to talk about their hobbies, pets, travels, etc. Well, if your blog is a diary of what you’re doing, it’s a different story. It can fall under lifestyle category. However, you should write and create RELEVANT content for your site.

5) Content Usability: From usability point of view, it’s important to create the content that can be easily used by everyone. It should be tested against all operating systems, web browsers, minimum browser technologies, various platform possibilities, etc. Otherwise, you may create a search engine friendly site the content of which is far from USABILITY.

Second, Site Structure Issues

1) First Things First: You may have a whole range of content to publish from your site, but if they aren’t organized in a meaningful way and according to the importance of them, you cannot get yourself heard, seen or read the way you deserve it. So, just remember the fact that the most important content should be the most accessible from anywhere at your site. Work out a hierarchy in which top content comes at the top layer and the next ones at the next layer and so on.

2) Enhanced Internal Linking: You need to have an enhanced internal linking structure from the relevant webpages to those of the utmost importance. For instance, if your site has got a landing page (let’s say a service page) about which you write lots of articles or posts at your site, make sure you add a link to this landing page and use the landing page’s keyword as anchor text form inside the post or article.

3) Write Descriptive Appealing Compelling Titles: As a matter of facts, titles are the key SEO factors in winning top Google rankings for your webpages. They need to be fairly useful for human readers providing truly descriptive phrases or sentences and appeal to them. If you make sure they compel readers to click on the links at SERPs, they will certainly bring targeted traffic to your site.

4) Write Natural Descriptive Keyword-Rich Meta Descriptions: Sometimes search engines may use other texts from inside your pages to show up at the SERPs, but most of the time a well-written meta description appears under the title of your result at search engines. Just make sure what you write to describe your page content makes sense to human readers too.

5) Write Keyword-Rich Alt Tags for the First 3 Images: This will show the importance of the keywords at your page. Just make sure you don’t stuff the images with non-related keywords that have nothing to do with the content of the images. Also, writing similar alt tags for more than three images will be too much. Imagine you write description for those images for the people who have turned off their images.

Third, Ask Me for Top Google Rankings

When you have all the above factors well placed to satisfy the visitors to your site, you can be more optimistic about the conversion rate of your site too. This is a highly common demand of many site owners. It’s only under such circumstances that you can ask for top Google rankings .

I’ve come across lots of websites that haven’t got any of these factors in place and wrongly thing that with a little bit of code manipulation, SEO can do magic and bring them the best organic SEO ranking! If, as an SEO expert, just decide to get the work and do it for the clients for the hope of making some bucks, the result will not be satisfactory. In addition, the conversion rate won’t increase and goals will not be achieved.

But, if you’ve complied with the above requirement, or want to leave it to me, step forward and admit that some major stuff are missing at your site. Then, I will happily start from there and proceed to the SEO services that could make a real difference at your online business.