Written by Phyllis Zimbler Miller, Twitter Marketing Expert

An effective Twitter marketing strategy requires numerous elements, many of which have been discussed on this blog.

This time I’d like to work in reverse, covering the top missed opportunities on Twitter.

These elements are what you should be doing. If you aren’t, you’re missing out on using Twitter effectively.

1. Having your real name in the name field (in settings) with a space between first and last names so your name is searchable on Twitter.

Optimization of meta description is an important on-page SEO step that could lead to traffic and conversion increase if properly understood and deployed. Meta description is an invisible section of your page that is included at the header. It becomes visible when that particular page appears at the top two search engine result pages (SERPs), among the first 20 results. Is this enough to have your meta description visible somewhere among the results? Of course not. There’s more into it than merely appearing there.

You can kick-start a viral article marketing campaign if you write valuable content, distribute it properly and announce it to the social media. This will help you gain maximum exposure on the web and your content goes viral.

SEO Article Writing

To provide more access to your article, you should consider search engines while writing your copies. In other words, the best practice will be to conduct keyword research so that you could use them moderately at your article title, first paragraph, middle of the copy and closing paragraph. Consequently, when articles are submitted and published at well-optimized sites, they will be easily picked up by search engines and positioned highley at result pages.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

In this guest post series I’ve focused on using Twitter effectively and strategically to promote your brand, book or business.  Yet all the good input on your Twitter account can be wasted if your website does not appear consistent with your Twitter account.

This is especially true if the one hot link on your Twitter account sends people to your website.  You don’t want to have a major disconnect between these two online locations.

Your Twitter account should be consistent with your website in these five important areas:

This is a question some bloggers ask themselves or others to find out the appropriate blog post writing style. While there’s not a one-recipe-for-all solution, there are steps that help you discover your personalized solution. Writing for your blog is such a unique experience that only you can decide what it should be, but not anything that it turns out to be! Here are some determining factors:

Written by Bob McClain, Web Copywriting Expert

All the great sales pages in the world are useless if no one finds the website. And Google isn’t impressed by sales pages. They are impressed by good quality, informative content.

Since the Internet is one big popularity contest, Google watches to see which content gets the most links. Because the content that gets the most links is the content Google wants to send people to.

So you don’t want to write content just to write content. It has to be targeted to your audience and also meet your business goals.

It’s all about blog post writing on a regular and consistent way. I’ve started some new blogging services for those who have not started a blog yet or cannot write their posts in an orderly manner. Apart from the SEO services I still continue due to the ever-growing demand, this is a service I’ve already started as some online businesses have asked us for it.

Well, needless to say, I’ve talked about the importance of blogging in your search engine rankings and many other fields. This has brought several businesses to the point that they say:

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

One of the most important advantages Twitter has over Facebook and LinkedIn for connecting with potential customers/clientele is using Twitter search functions.

Because Twitter is so open – everything is open to everyone except for the minority of people who lock their Twitter updates, Twitter search functions and third-party search functions can return very robust results.

Some contact me and ask for SEO services to get top Google rankings for their one word keywords while their sites need urgent reconsideration. Have you ever asked yourself if you’ve built a site whose content deserves to win a place on top of Search Engine Result Pages (SERPs)? Let’s go through this via different angles.

Written by Bob McClain, Web Copywriting Expert

When you’re going to sit down and write website copy, you have to know what you’re talking about. Just like a sales person, you can’t sell what you don’t know. And a website copywriter is just a salesperson who works online rather than face to face.

In fact, when I get a client who insists on writing their own copy, the first thing I tell them is to get a digital recorder and give it to their best salesperson. Every time they go on a sales call, they are to record the call from just before they walk in the door until they leave the meeting.