If you’ve been following Google’s recent developments, you should have learned that you can only gain Google ranking position if you invest in fresh content marketing. This is a result imposed on the search market by social media sites. People look for the latest content and trends, which social media has been providing it. So, Google has also taken huge steps toward offering real-time search results to its users. Other search engines are also doing this.

The message for website owners here is if you want high Google ranking position for your keywords, you’ll have to tap into the power of fresh content marketing. The key to gain such placement in Google result pages is to create well-optimized keyword-rich fresh content to increase your visibility on the web. In other words, it means to use the power of social media plus search engines so that your content gets seen and exposed to the target audience searching for you.

Fresh Content Marketing Explained

Why do you think people go to social media to find the content that are even fresher than the news stories broadcast by news agencies? Because they are looking for fresh content – period. How can you catch up with this new trend? Through various ways as I’ve explained at Building Content to Surpass Your Competitors! I’m talking about why you should do so at this post, not about how you should do it.

By fresh content marketing, I mean to create brand new valuable content that people are looking for and expose it to the social media and search engines so that it could be quickly picked up and ranked by them. This method of online marketing allows your newly built article, post, news, image, video, etc gets noticed within minutes if not seconds. So, speed and frequency both matter. If you want a top Google ranking position, you’ll have to have something new to offer everyday: a new blog post, some pieces of news, images, videos, tweets, etc.

As a result of fresh content marketing, you just create what’s hot and targeted at your site objectives using search engine optimization methods and leave them to the search engines to pick them up and rank them. The important thing is that you should keep on producing fresh content on a regular and frequent basis. Then, you will be noticed more often.

How Google Ranking Position Depends on Fresh Content

To discover it for yourself, go to Google search page and key in some phrase. For instance, type “best travel destinations”. You will see the result page with 10 links, as always. Now, click on the “Show Options” next to the “+” sign after “web” and you will see a new column appearing on the left. You can click on any of those options and see the results. At the image below, I’ve clicked on video and you see how the most recent results are showing up on a chronological order, not on the ranking order! This is extremely important.

Get Google Ranking Position via Fresh Content Marketing

Of course, this is one of the options, which shows how fresh content marketing works. You can click on “Updates” and see the latest social media updates on “best travel destinations”. “Blog” is another option which indicates what the latest posts about your query are. “News” could show the latest press release using your keywords.

Now, here’s the question:

Have you planned to gain a high Google ranking position yet?

If not, you better hurry up as search is up to the searchers and they look for the most recent stuff. It can only be delivered through fresh content marketing. In other words, build carefully optimized content to gain high search engine visibility and publish it from a powerful platform making sure it gets indexed quickly, … and bingo!

You can get higher position than your gigantic competitors!