Author: Bob McClain, Web Copywriting Expert
I don’t care what you’re selling or who you’re selling to. If you don’t make some kind of emotional connection between your product or service and the person you’re trying to sell to, the only thing you’re going to ring up is “no sale”.
You’ve heard it before but I want to hammer it into your skull one more time. People buy on emotion and justify it afterwards with logic. A great way to tap into a person’s emotions is to use emotionally-charged words or ideas that create drama or intrigue.
