Author: Bob McClain, Web Copywriting Expert
What not to do in website copywriting is just a as important, in fact, maybe more important than what to do. Because if you make certain unforgivable mistakes, no matter what else you do right, you’re going to lose visitors and that means losing business.
I was reminded of this by a client just this past week. In an attempt to get him first page in Google placement for his website page, I used the keyword phrase first in the page headline and the first sentence.
