Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Twitter can seem deceptively simple.  Yet once you understand the numerous opportunities that Twitter offers you, you may be overwhelmed with how much is going on.  That’s why it’s wise to consider how to use Twitter applications effectively to help you stay focused on your Twitter goals.

While I’ve talked about Twitter applications before, it’s a good idea to review these at the start of 2010.  A new year is an excellent time to look at what tools we’ve been using and what tools we could be using.

Writing press releases and publishing them is an effective way of fresh content marketing. These days website promotion is conducted using various media. Search engine optimization is still a highly valid method to make sure your content reaches the audience you target. No matter which online marketing channel you choose to get your voice heard, SEO can always get you to the top of search results.

Press releases are great ways of announcing what the recent developments are at your business, company, enterprise, factory, etc. Every business, on-line or off-line has got some news stories to spread out to the web. Services like Google News, Yahoo News, Topix, local newspapers, online magazines, web news sites, etc are all looking for the type of news you’ve got at your business.

Written by Bob McClain, Web Copywriting Expert

For Part Five we’re going to look at persuasion devices, hypnotic commands and involvement devices. These are all devices that have been proven to be successful persuasion tools. There’s nothing unethical about them because you can’t persuade someone to do something that they didn’t already want to do.

Let’s first review our previous subliminal persuasion posts:

* Part One of this series established who we are trying to sell to by answering a series of in depth questions.

* Part Two talked about the power of “Story” and three tools to utilize it in your website copy.

This is just a quick note to wish you all the best in the coming year and extend my deepest heart-felt greetings and best wishes for a year full of health, prosperity and success.

No matter which part of the world you’re living and which categories you’ve been assigned to (religious, racial, geographical, etc), my inner longing for everyone across the planet Earth is to achieve what you’re working for and get what you deserve.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

While there are no rules for tweets on Twitter such as there are in English for when to use various sentence constructions, there are better practices for tweets.

And often I notice how someone has missed an opportunity to share valuable information because of not utilizing these better practices.

Here’s an example of an ineffective tweet on Twitter:

Someone tweeted me:  @ZimblerMiller great article- – thank you.

In most of the cases, it’s wise to spend some time and energy to reduce bounce rates at your site, because it will make your site more sticky. If you don’t expect your visitors to read through various pages of your site, you don’t need to worry about the bounce rates.If you want to keep your visitors on your site till you lead them to take action somewhere, it will be highly important to reduce bounce rates at certain pages of your site.

Author: Bob McClain, Web Copywriting Expert

Nothing turns a reader off like boring copy. So how do you add some sizzle without sounding like a used car salesman? Today, we’re going to discuss some of the simple rules to keep in mind while you’re writing your copy.

That’s right; we’re talking about the bones…

I’ve said it before…talk to your reader, not a corporation…

Always remember there’s a human being on the other end of the computer line. You’re not selling to corporations; you’re selling to a harried, hard-working human being with a mortgage and kids and a spouse they might have fought with over breakfast that morning.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

One effective way of getting Twitter people in your area of interest to know you is to participate in a tweetchat on a related subject.

What is a Tweetchat?

It’s a stream of tweets on the same topic in real time.  Imagine it as a gigantic instant messaging free-for-all on a stated topic.

First let’s talk about participating in one.  Then, we’ll talk about how starting one can help you market on Twitter.

Let’s take this scenario:

If you’ve been following Google’s recent developments, you should have learned that you can only gain Google ranking position if you invest in fresh content marketing. This is a result imposed on the search market by social media sites. People look for the latest content and trends, which social media has been providing it. So, Google has also taken huge steps toward offering real-time search results to its users. Other search engines are also doing this.

Author: Bob McClain, Web Copywriting Expert

I don’t care what you’re selling or who you’re selling to. If you don’t make some kind of emotional connection between your product or service and the person you’re trying to sell to, the only thing you’re going to ring up is “no sale”.

You’ve heard it before but I want to hammer it into your skull one more time. People buy on emotion and justify it afterwards with logic. A great way to tap into a person’s emotions is to use emotionally-charged words or ideas that create drama or intrigue.