If you know how to get search engine traffic via images, you will get large number of visitors to your site depending on the popularity of your site topic. Content is a major factor in attracting visitors to your site, but text isn’t the only type of content. Images can drive lots of people to your site from search engines.

Certain industries offer products or services that could be promoted using images like sellers of all physical products, tourism packages, real estate, news, health care, etc. Many people look for pictures related to the items they are searching for. One way of doing this is through search engines. That’s why you can get such potential search engine traffic for your online business. But the question is how to attract search engine traffic:

Optimize Your Images for Search Engines

One of the elements that requires to be optimized at your site is images. This is so important that I would recommend you to allocate a section to them, build a photo gallery, etc. Remember your pages shouldn’t take long to load as loading time has recently become very important and decisive in a webpage’s ranking.

Here are a few tips on how to optimize your images to get high search engine rankings:

Tip #1: Use keywords in file & folder names

Every image is a file that is inserted at a page. The best way to organize your files is to save them in particular folders by relevant names. File and folder names could consist of keyphrases. As phrases are more than a word, you need to know how to handle them. Avoid using space between the words. Instead, I would recommend using hyphens between the words in file and folder names.

Tip #2: Use descriptive alternative tags for images

As search engines realize text but cannot appreciate the beauty of your images, the best practice will be to attach alt tags to images that best describe the content of the them. The words you use to do so should include your keywords. This also helps the web users, who turn off their images, to know what each image represents at a given page they are reading.

Tip #3: Use keyword-rich text before and after optimized images

The sentences and phrases before and after images as well as the image captions should be relevant to the image content and its keywords. Search engines are smart enough to find out if an image is relevant to the webpage’s textual content or not. On the other hand, you can get search engine traffic via images if you create well-optimized textual content and incorporate images improved as explained here.

Tip #4: Make sure your images have width and height attributes

According to SEO experts, images should have width and height attributes, because this helps the fast loading of the pages. Also, this allows browsers calculate and allocate space to all the other elements of the page like tables, etc. So, these attributes shouldn’t be missing form your images.

Tip #5: Make sure the page itself is optimized too

It’s not enough to optimize images on their own. You’ll have to ensure that they are placed within pages that are improved themselves for getting high search engine ranking. By that, I mean that you need to optimize the title tag, meta description, headings, textual content, etc on the same page.

Tip #6: Add optimized images to your site more often

You may get search engine traffic via images to your site today and for some time in near future. I’ve noticed that your search engine position could drop easily as the techniques aren’t so complicated and even those who don’t know them, use them at their pages. You may wonder why I say so. The reason is that many people use CMS (Content Management System) to build a site and its pages like WordPress, Joomla, etc. When they add an image, the system itself asks for alternative text and caption. So, they add them without knowing the importance and functionality. So, if your product or service can be enhanced by images, keep publishing more and more pictures to your webpages.

WordPress Bloggers Can Get Search Engine Traffic via Images Easily

If you are blogging and use WordPress as your platform, the good news is that your content is picked up quickly by search engines. As this CMS provides the possibility to attach alt tag, title tag, caption, etc to each image, you can make sure that your images can become search engine friendly easily. Of course, you need to consider all the tips mentioned above to ensure you can get search engine traffic via images.

My point is that as your new posts and pages are indexed and ranked quickly by search engines when you use WordPress, you have this advantage over others. So, follow other tips and get high position for your keywords in Google Images, Yahoo Images, Bing Images, etc. As a result, visitors who are looking for images using your keywords can find your site/blog and get to your site.