Author: Bob McClain, Web Copywriting Expert
Every web copywriter should have a “toolkit.” By toolkit, I mean books that you read, reread, and read again. A collection of “cheat sheets” filled with “ticklers” of information you’ve gleaned over the years to remind you of tricks you can use to achieve yours or your client’s website goals. And a file of great website copywriting you’ve found on websites.
You can find plenty of mediocre websites filled with copy written either by someone’s receptionist or some marketing person who has little writing skill or by a business owner too cheap to hire a professional to write their copy. Ignore them.
