Author: Bob McClain, Web Copywriting Expert
Famous architect Mies van der Rohe was quoted to have said, “God is in the details.” What he meant by that comment is that you can create a beautiful building design but it’s the details that make it special.
This is also true in website copywriting. While you may write a great page of copy or blog post or online article, it’s the image details that make it special. More importantly, the details also increase your readership and conversion rate.
Let’s look at some of the tricks advertising experts have used for decades…
