Written by Phyllis Zimbler Miller, Twitter Marketing Expert
Your brand – what you are known for – is something that you should definitely want to protect. You’ve probably worked very hard to establish this brand, and you do not want people tarnishing that brand.
Can you prevent people from complaining about your products or services? No. But you can make sure that the moment someone does complain publicly on Twitter, for example, you are brand monitoring and you then nip the problem in the bud.
