Author: Bob McClain, Web Copywriting Expert
Before you try to sell something to someone, it’s better to get them to agree with you on something. Once you’ve done that, once you’ve created a level playing field where you’ve established a relationship with someone, then it’s much easier to sell them something.
Emotion is a great way to create a bond or relationship with your reader. You’ve all heard the saying, “the enemy of my enemy is my friend”. This is an age old saying dating back to the barbaric times when the judgment of a friend was simply based on whether or not you had a common enemy.
