Written by Phyllis Zimbler Miller, Twitter Marketing Expert

If you are active on Twitter and want to promote your business, it’s important to know how to use Twitter for business marketing to consumers.  Twitter isn’t an open invitation to spew sales messages at consumers; rather it’s an opportunity to create relationships with consumers.

Your Twitter Profile Needs to Be Human

It’s no good to use Twitter for business marketing to consumers if you are hiding behind the “corporate veil”.  In other words, your Twitter username can be in your business name, but even if you are representing a large corporation, your actual name should also be on the profile along with your photo.  People relate to people, not business logos.