Author: Bob McClain, Web Copywriting Expert
Optimizing website copy requires you to satisfy both man and machine. Man in reference to the man, woman or child that may visit your website and machine refers to the various search engine spiders and bots that will scan your page.
While this can generate conflicts between what satisfies human beings versus what satisfies search engines, if you can create a good compromise, you can get your page found and convert visitors into buyers.
