Author: Bob McClain, Web Copywriting Expert

Every web copywriter should have a “toolkit.” By toolkit, I mean books that you read, reread, and read again. A collection of “cheat sheets” filled with “ticklers” of information you’ve gleaned over the years to remind you of tricks you can use to achieve yours or your client’s website goals. And a file of great website copywriting you’ve found on websites.

You can find plenty of mediocre websites filled with copy written either by someone’s receptionist or some marketing person who has little writing skill or by a business owner too cheap to hire a professional to write their copy. Ignore them.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign.  You do NOT want to be viewed as a spammer or as an annoying pest.

Thus you must plan a marketing campaign that actually does little selling and more connecting.  Why?  Because this “laid-back” strategy on Twitter is more likely to get you loyal followers interested in what you have to offer.

If you know how to get search engine traffic via images, you will get large number of visitors to your site depending on the popularity of your site topic. Content is a major factor in attracting visitors to your site, but text isn’t the only type of content. Images can drive lots of people to your site from search engines.

Certain industries offer products or services that could be promoted using images like sellers of all physical products, tourism packages, real estate, news, health care, etc. Many people look for pictures related to the items they are searching for. One way of doing this is through search engines. That’s why you can get such potential search engine traffic for your online business. But the question is how to attract search engine traffic:

Author: Bob McClain, Web Copywriting Expert

Famous architect Mies van der Rohe was quoted to have said, “God is in the details.” What he meant by that comment is that you can create a beautiful building design but it’s the details that make it special.

This is also true in website copywriting. While you may write a great page of copy or blog post or online article, it’s the image details that make it special. More importantly, the details also increase your readership and conversion rate.

Let’s look at some of the tricks advertising experts have used for decades…

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

If you have a legitimate non-profit cause for which you wish to know how to raise funds without spending money on advertising, Twitter can provide a relatively easy fundraising project for you.  Here’s why this is so:

* You have a worthwhile cause – let’s say you want to help a children’s cancer research fund raise money.
* The format of Twitter makes it easy for you to tweet about this fundraising drive and include a link to an article about what the funds can help accomplish.
* If you have a decent amount of followers, there are bound to be several followers who will retweet this information because these followers also believe in your cause.
* As you are not self-promoting but rather promoting for a good cause, you can repeat your tweet more times without annoying your followers.

You NEED to know 1) how your visitors find your site and 2) how they use your site. Otherwise, you will be like an archer who releases the arrow without checking if he’s hit the target! So, you can see what a waste of time it’ll be not to know how your online marketing has performed. In short, your web marketing is a loop consisting of two stages: promoting your site and measuring the results.

Author: Bob McClain, Web Copywriting Expert

Testimonials have been around since the first caveman sold a hunk of meat to his neighbor. “Grok say best meat in town!” However, effectively using testimonials is as rare as today as it was then.

People don’t trust testimonials. Especially on the Internet. Why? Because “Internet Marketers” have pummeled visitors with a huge number of testimonials from “Jim in Des Moines” or “Carol in Los Angeles”.

Namely, incredibly glowing testimonials from non-descript “people.” The Internet Marketers have gotten smarter. They now include the full name and city and a face. They even include video testimonials.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Your brand – what you are known for – is something that you should definitely want to protect.  You’ve probably worked very hard to establish this brand, and you do not want people tarnishing that brand.

Can you prevent people from complaining about your products or services?  No.  But you can make sure that the moment someone does complain publicly on Twitter, for example, you are brand monitoring and you then nip the problem in the bud.

What I’m going to explain to you will seem very basic, but they are fundamental and essential components that you can internalize as a habit for successful blogging. I’m sure you’ve heard them all, but I’m not so sure all of you observe them while writing blog posts.

These five steps are SEO, Copywriting, Social Media Bookmarking, Social Media Marketing and Comment Marketing. Of course, you know them all, but how are you going to combine them into a process? If you know them, do you follow them? This is the question!

Author: Bob McClain, Web Copywriting Expert

Before you try to sell something to someone, it’s better to get them to agree with you on something. Once you’ve done that, once you’ve created a level playing field where you’ve established a relationship with someone, then it’s much easier to sell them something.

Emotion is a great way to create a bond or relationship with your reader. You’ve all heard the saying, “the enemy of my enemy is my friend”. This is an age old saying dating back to the barbaric times when the judgment of a friend was simply based on whether or not you had a common enemy.