Off-page SEO is the major reason in helping a site get high search engine rankings. Therefore, by analyzing the links of your competitors, you can find out what keywords they are targeting. The more a keyword is used at the anchor text of the inbound links, the more probable it will be for a site to rank for that particular keyword. You can spy on competitors’ keywords through link analysis.

Links can be made in various ways. Those backlinks that carry the keywords in them are either simple HTML links or image links with alt tags. Only these types of links can help boost a site’s search engine rankings. If other methods are used for making links, you don’t have to worry as they don’t help the ranking of your competitors. So, We will deal only with the text links and image links having keywords in them to be able to find out what phrases our competitors are targeting.

First Discover Your Competitors Keywords

There are various ways to discover the keyphrases your competitors use. You either already know it somehow or you have to discover it. One easy way to discover keywords will be to use an SEO software that helps us identify what keywords are used at the links pointing to a site. One such software that is extremely helpful to spy competitors keywords is Web CEO. You can download the free version of this SEO software here!

Web CEO has got a button called Links that helps you with link analysis of your site and your competitors’ sites. All you need to do is to select the search engines and give the software the URL of the pages that you want to be analyzed for its backlinks and the keywords used in them. Web CEO does he rest for you.

Amazing Results of Link Analysis by Web CEO

By providing the name of the search engine and web address of any number of pages at a site, this Free SEO Software delivers an incredible amount of information that helps you understand how your competitor has managed to gain high search engine rankings and attracted lots of traffic for its keywords. Here’s the list of the information you will receive at the report:

Link Type

This column shows if the link made at a particular webpage is of text type, image type or other kinds.

Phrase

In case the backlink made to such a page is in form of text or image, it will be possible to incorporate a phrase or word in it. This can be found at this column.

Search Engine Column

This column shows you which search engine has indexed this link to that particular page.

Link Analysis, A Major Step to Spy on Competitors Keywords

As you have noticed, some very vital information can be disclosed in your competitors’ sites and you place other websites under a magnifier to see what’s inside the links pointing at them. These days various link building methods are used to increase the visibility of a site at search engines. No matter which of those methods are used, as the result will be links carrying keywords, it is the link analysis that helps you spy on your competitors keywords.

You can conduct link analysis using Web CEO. All you need to do is to start a new project by introducing a new website to the software, your competitor’s site, and open the “Links” section. Then, from the bottom tabs, select “By Page” and,

1. Click on the word “Phrase” at the top of the table to group the keywords together.
2. Scroll down the table to see how many links with specific keywords are made pointing at a page.
3. Check out the sources of the links to see which sites they are.
4. Determine which links are easier or harder to achieve using the information collected this way.

The next move, undoubtedly will be what to do to catch up with the competition for that particular keyword. So far, using this fantastic tool within Web CEO software, you have been able to discover and analyze the backlinks other sites have obtained.

Like anything else, it’s easier said than done. You have to have a tool to spy on competitors keywords first. Then you should set a strategy to know how to surpass your competitor based on the findings you’ve got this way.

To download Web CEO free SEO software, click here!