Written by Phyllis Zimbler Miller, Twitter Marketing Expert
When you first start on Twitter, using Twitter for business to business may not seem as obvious as using Twitter for business to consumer or follower to follower. For example, you may feel that Twitter is not dignified enough to reach out to another business.
Let’s examine this concept more closely:
Imagine you are a middle-level manager at a company that creates new software programs. And you’ve been trying to convince Corporation X, which makes personal computers, that your new software would be an excellent add-on to the software being bundled in these personal computers.
