Author: Bob McClain, Web Copywriting Expert
Okay, in Part One of this series, we established who we are trying to sell to by answering a series of in depth questions. If you haven’t read Part One yet, I suggest you start there. In Part Two, we talked about the power of “Story” and three tools to utilize it in your website copy. Part Three explained the “iron-clad” guarantee.
Now we’re going to look at some of the subtler psychological tricks available to web copywriters.
Circles make the world go ‘round…
