Author: Bob McClain, Web Copywriting Expert
Okay, in Part One of this series, we established who we are trying to sell to by answering a series of in depth questions. If you haven’t read Part One yet, I suggest you do so first.
In this post, we’re going to talk about the power of “The Story”.
Since the beginning of civilization, human beings have told each other stories. And some of the most valued people in societies (at least from an entertainment perspective) were the best storytellers. Our favorite TV shows, our favorite movies, our favorite operas have always been the ones with a combination of great characters caught up in a great and well told story.
