Written by Phyllis Zimbler Miller, Twitter Marketing Expert

When you first start on Twitter, using Twitter for business to business may not seem as obvious as using Twitter for business to consumer or follower to follower.  For example, you may feel that Twitter is not dignified enough to reach out to another business.

Let’s examine this concept more closely:

Imagine you are a middle-level manager at a company that creates new software programs.  And you’ve been trying to convince Corporation X, which makes personal computers, that your new software would be an excellent add-on to the software being bundled in these personal computers.

Author: Bob McClain, Web Copywriting Expert

Okay, in Part One of this series, we established who we are trying to sell to by answering a series of in depth questions. If you haven’t read Part One yet, I suggest you start there. In Part Two, we talked about the power of “Story” and three tools to utilize it in your website copy. Part Three explained the “iron-clad” guarantee.

Now we’re going to look at some of the subtler psychological tricks available to web copywriters.

Circles make the world go ‘round…

Off-page SEO is the major reason in helping a site get high search engine rankings. Therefore, by analyzing the links of your competitors, you can find out what keywords they are targeting. The more a keyword is used at the anchor text of the inbound links, the more probable it will be for a site to rank for that particular keyword. You can spy on competitors’ keywords through link analysis.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Everywhere you look nowadays you read or hear about people using Twitter.  But what are they using Twitter for?

Here are just some of the purposes for which Twitter can be used:

• Twitter as a replacement for email

This is because Twitter is faster than email (no need to open an email to read the message) and the tweets are much shorter messages (Twitter’s character limit is 140; does email even have a limit?).

• Twitter as an automatic news filter

Author: Bob McClain, Web Copywriting Expert

Okay, in Part One of this series, we established who we are trying to sell to by answering a series of in depth questions. If you haven’t read Part One yet, I suggest you do so first. In Part Two, we talked about the power of “Story” and three tools to utilize it in your website copy.

In Part Three, we’re going to talk about the “iron-clad” guarantee. The greatest deal-maker on the planet.

The “iron-clad, money-back” guarantee…

Online reputation management is a specialized field by itself. When you have an online presence, specially an online business through a site, you’re building a name for yourself. To manage this, you have to be very careful and track any negative remarks against it. This is about fixing problems, but there are various preemptive techniques for your online reputation management that I will introduce here.

Whatever Published Is Searchable & Findable

There could be a whole range of different measures you can take to prevent damages to your image. Here’s some of them:

Online Reputation Management Point # 1

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Twitter rules of engagement may sound way too formal to those people who are active participants in the microblogging platform of Twitter.

First, Twitter is much easier to join than, for example, Facebook or LinkedIn because you can have a fully realized Twitter profile in moments as compared to the much more extensive information needed for a Facebook or LinkedIn profile to be fully realized.

Second, Twitter has perhaps less formal rules than many other social networking sites because you can follow anyone without asking permission as, for example, you must do on Facebook to friend someone or on LinkedIn to connect with someone.

Author: Bob McClain, Web Copywriting Expert

Okay, in Part One of this series, we established who we are trying to sell to by answering a series of in depth questions. If you haven’t read Part One yet, I suggest you do so first.

In this post, we’re going to talk about the power of “The Story”.

Since the beginning of civilization, human beings have told each other stories. And some of the most valued people in societies (at least from an entertainment perspective) were the best storytellers. Our favorite TV shows, our favorite movies, our favorite operas have always been the ones with a combination of great characters caught up in a great and well told story.

As a frequent reader, you must have noticed the changes recently applied to Site Booster blog. Some new features are added while some previous ones are enhanced. All of this has been done to help you stand out from the crowd on the web.Some of them are easy to find while others are there to be found by experience. I explain them in details to you here at this post.

Blog Changes on the Surface

Well, first of all, needless to say, the theme is changed to one of Live Wire provided by Woo Themes. It has provided several advantages for the blog:

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Writing about the top best practices for Twitter is fraught with danger because, if you ask three people, you’ll probably get three different lists.  Thus with trepidation I will attempt to provide you with what I believe are the most important best practices for Twitter:

#1 Best Practice:

Share valuable information of yours and others with links to this information.  This can be blog posts, news articles, website pages, news photos, whatever is appropriate.

#2 Best Practice: