Author: Bob McClain, Web Copywriting Expert
Back in the late 50’s and early 60’s, there was a big scare about subliminal persuasion in marketing. People were under the impression that movie theaters were flashing “buy popcorn” and “buy cola” during the movies and influencing people to buy products. There were even books published claiming that marketing images in magazines had subliminal messages in them.
Whether any of that is true or not is debatable. However, what isn’t debatable is that while you can’t actually make people do anything, you can use subliminal messages in your copy writing to help guide people to a buying decision. And isn’t that what copywriting is all about? Getting people to buy?
