What make your news story a compelling press release are an attention-grabbing headline, focused summary and informative first paragraph. Make sure you take these three steps properly and your mission is accomplished. Search engine optimization tips should also be considered to succeed in this. I explain each of these three steps in more details for you now.

Step ONE:

Compelling Press Releases Have Attention-Grabbing Headlines

Titles are the first line of information anybody sees in search engines, in PR websites, in articles, blog posts, press releases, etc. It’s the bait that should be written in such a way that grabs readers’ attention as well as search engines’. Once this is done, the first step is taken and your readers get persuaded to go to the second stage and read more to find out how.