Author: Bob McClain, Web Copywriting Expert

Back in the late 50’s and early 60’s, there was a big scare about subliminal persuasion in marketing. People were under the impression that movie theaters were flashing “buy popcorn” and “buy cola” during the movies and influencing people to buy products. There were even books published claiming that marketing images in magazines had subliminal messages in them.

Whether any of that is true or not is debatable. However, what isn’t debatable is that while you can’t actually make people do anything, you can use subliminal messages in your copy writing to help guide people to a buying decision. And isn’t that what copywriting is all about? Getting people to buy?

Recently Google has released a new algorithmic solution for better search experience so that you can directly jump to the information you want right from the search snippets. It’s good news for web searchers, because they can get directly to what they are looking for. But, what’s in it for SEO experts and web designers?

New Google Search Snippet Explained

From a searcher viewpoint, when you enter a page with long textual content in it, a kind of “table of content” with links to subtopical sections within the same page can make navigation extremely easy at that page. At the top of the page, you realize what that page consists of, click on it and get to the information you want to read.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Finding people to follow on Twitter can be undertaken in numerous ways.  When you first join Twitter you are prompted with “See if your friends are on Twitter”.  And you can check Gmail, Yahoo, AOL, Hotmail, and MSN email accounts.

I would suggest you skip this step when you first join because you don’t yet have anything in your profile.  You really don’t want people to look at your profile while it’s still empty.  If you want to use this feature, plan to do it after you’ve gotten your profile optimized.

Author: Bob McClain, Web Copywriting Expert

After the headline, the most important factor in website copywriting is the opening paragraph. There are three important factors that make for an effective opening paragraph. In this post, we’re going to tear down the opening paragraph into these three important elements and construct a marketing monster.

The Opening Sentence…

As I’m sure you may have guessed, one of the three elements is the opening sentence. There are two things this one sentence must accomplish:

• You have to make sure that your primary keyword phrase is used in the first sentence and the closer to the beginning of the sentence the better…

I’ve categorized link building mistakes into seven most important ones that can help you increase your link popularity.  There are several strategies that SEO experts use to achieve such a goal with various off-page tactics. The mistakes I’m going to introduce here are going to be useful for you no matter what channel of online marketing you’re going to implement. Here are the seven link building mistakes:

1) Don’t Use Keywords as Anchor Text in Your Links.

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

All social networking sites exist for you to make connections with people who have similar interests to yours.  Yet each site requires its own strategy if you want to optimize your connections on that particular site.

On Facebook and LinkedIn you extend an invitation to people and you wait to see if they accept your invitation.  On Twitter anyone can follow anyone without an invitation – in fact, this is part of Twitter’s power.

There are solid reasons why Google has decided to buy reCAPTCHA although it’s quite common these days that increasingly popular sites are bought by the big boys on the Internet. Social media, in general, is growing very fast and people are attracted to them like never. Internet fraud and spam is also similarly growing as many have started surfing the net quite recently and before they got used to emails and the so-called private arena.

Author: Bob McClain, Web Copywriting Expert

How many times have you visited a website and either there is no headline opening the website copy or it says Welcome to XYZ Website? These are two of the biggest mistakes you can make when writing website copy.

You have only a matter of seconds to convince a visitor that you have the information or solution to their problem. “Welcome” tells them nothing. You’re essentially telling them that they have to “figure it out for themselves.” What are the odds they will?

I’ve already explained how to start compelling press releases in another post. Now, I must tell you how to close what you’ve started before to complete the picture! So, here you will read three other steps that help you complete the writing of compelling press releases. I had told you that you needed an attention-grabbing headline, a focused summary, and informative first paragraphs. Now we’re going to take it from this part of your release to the next section of the body copy.

Step ONE:

Written by Phyllis Zimbler Miller, Twitter Marketing Expert

Twitter is the microblogging platform that has been getting a great deal of buzz in recent months. It is an incredibly powerful social media marketing tool if used correctly.  (Many people on Twitter do not use it correctly.)  The more people who are interested in what you’re about and who follow you, the more of a target audience you have connected with on Twitter.

Twitter Website

How to Join Twitter

You join for free at twitter.com and here are some important tips about signing up: