I’ve always said  that keywords are the road map to success. I want to explain the role of persuasion analysis and the frequency of performing keyphrase discovery a bit more in details for you, because one thing is very important to remember: keyword research isn’t done only once and only at the beginning of your search engine optimization process. You have to conduct it over and over again in the beginning, in the middle and in the end.

Keyword Research in the Beginning

Before you start anything else, as keyword research helps SEO process from day one, you have to start it from day one. You need to know what words to include in your domain name, URL of various pages, folders and categories and so on. Right from the outset, you need to determine what phrases should draw visitors to your site. What’s in those words influences what’s in the mind of your visitors, but it’s too soon for persuasion analysis at this stage.

As I’ve mentioned before, you need to measure SEO practices to make sure you’re on the right path. This should be done later and during your search engine optimization process.

Keyword Research in the Middle

When you manage to attract the type of visitors you’re looking for, you’ve succeeded to get targeted traffic to your site. This is great, but we need to know how to measure this accomplishment. Using SEO performance monitoring systems like Google Analytics provides you with quick monitoring possibility. In around 24 hours and even less, you can check out how you’ve managed to get the kind of traffic you’ve planned for to your site using this free Google tool.

At this stage, you analyze the behavior of your visitors by finding out what keywords have attracted more visitors and where from. This helps you understand what persuades people more to come to your site. If it’s what you want, you can continue it and stay on the same path. If not, you decide to take a different policy. Of course, this shouldn’t be done too frequently or with little traffic. You need to have a fair amount of targeted traffic to your site so that you can measure such metrics. However, in appropriate conditions, you can do this from time to time during your online marketing campaign.

Keyword Research at the End

As a matter of fact, there’s no end to keyword research, search engine optimization and persuasion analysis. What I mean by the end is the final step of a round of SEO services. If you’ve defined your campaign as a monthly service, you will check out your performance at the end of each month and this is what I mean by the word “end”.

Well, you get the overall impression and make precise observation about the performance of your keyphrases. If they persuade people to do what you want and help your conversion goals, it’s going to be OK to continue the same path. Otherwise, you should definitely make up your mind if your persuasion analysis tells you other measures should be taken. If this is the case, depending on the sufficient evidences, you should take some corrective steps.

You may need to edit some web content you’ve already created at your site, improve the source code of some pages, promote your site in other ways, etc. You may boost your article marketing campaigns by using different text links at the resource boxes of your articles. You may write new press releases stressing on other words and set off for another round of keyword research and persuasion analysis.

This is a never-ending organic SEO service process that helps you improve the targeted traffic you have at your site. It should continue with measuring tools and recording results.

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