We’ve heard about the importance of key phrases for a site/blog over and over again. We know that a thorough keyword research, as part of search engine optimization process, at an early stage is essential for our web success. It will create organic SEO results for us. Imagine we’ve got a powerful topic-focused keyword basket (set of key phrases). What’s going to be our next move? Correct! We must use them, but where will be the ideal positions they’re supposed to be located?

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Keywords in Web Content Creation

Once we start to create our content, we should already have a list of topic-related phrases. We should make the optimal use of them when writing the web content, not maximum! We should moderately use them or their synonyms. As long as we use them in the right positions within a page, the web content we create will be OK. The overly use of keyphrases, specially close to each other, will be regarded as spamming search engines.

On the other hand, human readers should have good experience while reading your content. Put yourself in your audience’s shoes. Do you think you will consider such a site a respectful creditable reliable source from which you would easily buy? If your response isn’t positive, the way your keywords are positioned should be changed.

Location of Keywords at Your Web Content

Here’s a list of the most important points where you’re expected to use your keyphrases:

1. Use your keywords at your title tags. When we introduce a page to our readers or search engines, titles are the first places to be checked out. Make sure you use your keywords at your title tags. A better policy will be to use them close to the beginning of the title.
2. Use your keyphrases at your first paragraph. As search engines start reading your page from the top, your first paragraph is a very important part of your content. So, remember to use your keywords at the beginning of your page.
3. Use your key phrases at your last paragraph. A word or a set of words is considered important for search engines when it’s mentioned at various points of your page. It’s not only the beginning, but the end is also a very crucial area where you should consider using your keyphrases.
4. Use keywords at your headings. A winning method for copywriting is to split your content into smaller chunks and put a subtitle for them. They’re your headings and should be marked as heading within your page source code. Keywords are supposed to be present there as well.
5. Use your keywords at your “image alt tags” OR “image title tags”. For search engines, that don’t understand anything but words and links, this could be extremely useful. For human readers, who turn off their images, this can give a clue about the image and what it’s all about.
6. Use your keyphrases at your internal links. This reinforces your site’s structure and enhances your site’s keyword profile. The places where links are and could be used for mentioning your keywords in them are navigation menu, breadcrumb, within the textual content, etc.
7. Use your keywords at your meta data. You can make a moderate use of your key words at your meta description and meta keywords. Although some search engines consider this less important than before, if any, it’s these small bits of points that you can gain and add to the overall SEO score of your site that could help it gain better search engine rankings and help your site appear in organic SEO results.
8. Use your keywords at your incoming links. When you build up your link popularity or your SEO service provider helps you with it, make sure your top keywords are mentioned in the text links directing people or search engines to your site.

Use Synonyms, Avoid Stuffing

Some people think that using their keywords a lot can help them a lot! This will have opposite effect for your site/blog. Using key phrases in an unnatural way and stuffing your web content with them will ring a dangerous bell for search engines. This means spamming them!

Instead, you can use synonyms or similar words of the same root. Most of search engines now understand this and you’ll be safe and fine. On the other hand, your human readers will have a better experience and enjoy reading your content.

In all you’re doing for your web content and keyword utilization, don’t forget one point: Do it moderately!

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