It may sound confusing a bit first, but let’s clarify the title before everything else. Here we’re talking about two topics that aren’t separated form each other. Marketing blog is a platform you build using WordPress or similar softwares to reach out to more audience, win more customers or serve your customers better. Blog marketing is the next step that begins as soon as you have a blog and feel the need to find a market or audience for your blog. So, let’s take a look at both steps one after another.
Everyone Needs a Marketing Blog
Blogs are one of the earliest instances of social media. By now, many of you could have had one. You create a sociable community at your blog for the people who are interested in learning more about what you express, either industry tips or news.There are some who doubt if your products or services are good for them. Your blog can give them clearer insight into what you’re offering or similar people are presenting. They learn about the advantages or disadvantages of them. They may decide to buy or not to buy. In both cases, as long as you’re honest with them, they will be very thankful because of what you’ve told them at your blog.
From search engine optimization point of view, when you have your own blog, specially when it’s part of your website, it could immensely help your search engine visibility. Indexation is a very important factor in your overall search engine ranking. When you create a new blog post, you will have several categories and tags assigned to that particular post. Each tag or category is given a page at your blog automatically by your blogging software. At least I’m sure that WordPress, which I’m using, has got this great benefit.
Then, as you create a new category or tag, a new page is created with this new post in it. If already existed, the new assignment adds this new post to those pages. So, the result will be more updates and new content. Don’t you think search engines will love this?
Therefore, having a blog boosts your web businesses from marketing aspect. This could fall into two different facets of online marketing as explained above.
Blog Marketing Brings People to You
Once your site has got its own blog, marketing for it will be the next step to take. So, search engine optimization can be the first powerful channel to do so. Why? Because search engines love blogs. They index the fresh content produced by blogs very quickly. Your role will be to enhance this process and add some other channels that are very popular these days to it like other social media channels.
Before writing your blog posts, you can conduct a keyword research to make sure that you will use some popular key phrases within your blog title, body text, categories, tags, meta tags, etc. Write in a way that you utilize those keyphrases in a meaningful way with normal frequency. Finally, proofread your post and publish it to the web.
Blog marketing is an amazingly specialized field by itself, but you don’t have to worry about it. You’re either doing some of it unknowingly or you’re familiar with what you can do, but haven’t done it in a serious way. I hope the following list could remind you of the top SEO tips required to bring more targeted traffic to your blog. I will tell you more about this later in the blog posts to come. For now, let’s have a look at the most essential steps you can easily take to bring more traffic to your post by these appropriate blog marketing methods:
- Provide your blog posts with title, meta description and meta keywords using plug-ins.
- Use social media bookmarking method by submitting your newly published posts to them.
- Announce the news of your new blog post to your list of followers at Twitter.
Of course, what’s been explained here is in regards to the blog marketing efforts you do for the specific blog post you’ve just published. In general, commenting on other blogs, creating a list of like-minded followers in a social media like facebook, ecademy, etc can be a great source of targeted traffic building for the new post.
Let’s not forget the great role of RSS marketing in this regard. Every blog must have the possibility of subscribing to the feed by means of RSS. As there are some enthusiasts who like your posts and want to follow them, you should have provided the opportunity to subscribe to your feed using feed readers or even email subscription for them. This is one of the most vital parts of a blog that can be considered the integral part of it.
Therefore, here’s what you’re supposed to do:
- You should have a site of your own.
- You should create a blog within your site.
- Use it as a marketing blog for your business.
- Perform blog marketing to attract fervent audience.
Doing all of this can bring about a well-woven set of online marketing channels from which your online business can benefit. Remember that only frequent regular consistent work can bring you the desired search engine optimization results. You will appear in Google, Yahoo, etc with higher search engine rankings and visibility.
